Sonae is a leading retailer in Portugal, operating in several markets. It is currently focusing on international expansion. Sonae is currently reviewing its specialist retailing strategy. This is visible in apparel and footwear, with the company investing in its brand portfolio so as to cater for different consumer groups. The company’s aim in apparel and footwear is to consolidate its position and increase profitability.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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