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Soft Drinks in Vietnam

Soft Drinks in Vietnam

All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water and 100% juice, amongst others. Both the on-trade and off-trade channels recorded robust volume growth rates, which was mainly due to the rising urban population. With rising disposable incomes, urban consumers were increasingly willing to purchase products to make their lives more convenient, safer o...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN VIETNAM
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Continues To Record Healthy Growth
Rising Health Awareness Affects Consumers' Choice of Soft Drinks
Suntory PepsiCo Maintains Its Leadership
Notable New Products Bring Better Health Benefits
Strong Forecast for Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Vietnam
Sources
Summary 1 Research Sources
Headlines
Prospects
Robust Growth for Bottled Water
On-trade Volume Sales Are Higher, But Are Seeing Slower Growth
Forecast Period Trends
Competitive Landscape
PepsiCo Maintains Its Lead
International Players Dominate
Forecast Period Trends
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Performance Despite Rising Health Awareness
Localised Marketing Activities Are Key To Success
Forecast Period Trends
Competitive Landscape
PepsiCo and Coca-Cola Dominate Carbonates
Different Marketing Tactics Are Used To Capture the Younger Audience
Forecast Period Trends
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Growth Continues To Slow Due To Maturity
Powder Concentrates Are More Popular Than Liquid Concentrates
Forecast Period Trends
Competitive Landscape
International Players Dominate Concentrates
Some Marketing Continues
Forecast Period Trends
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth As Customers Seek Healthier Choices
Naturally Healthy Is A Rising Niche
Forecast Period Trends
Competitive Landscape
PepsiCo Maintains Its Lead
International Players Account for the Highest Share
Forecast Period Trends
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 87 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Rtd Coffee Remains A Niche Category
Forecast Period Trends
Competitive Landscape
International and Local Players Have Balanced Shares
Birdy and Highlands Maintain Their Leading Positions
Forecast Period Trends
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 94 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea Rebounds in 2017, After Declining the Previous Year
Oolong Flavour Is on the Rise
Forecast Period Trends
Competitive Landscape
International Players See Strong Growth
New Product Developments Aim To Provide Better Health Benefits
Forecast Period Trends
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Are Consumed by A Wide Range of Consumers
the On-trade Channel Has Strong Potential
Forecast Period Trends
Competitive Landscape
PepsiCo Maintains Its Lead
New Products Bring New Target Segments
Forecast Period Trends
Category Data
Table 118 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 119 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sports Drinks Records Outstanding Growth in 2017
Competition From Other Soft Drinks Is A Posing Challenge
Forecast Period Trends
Competitive Landscape
PepsiCo Dominates Sports Drinks With 7-up Revive
International Players Dominate Sports Drinks
Forecast Period Trends
Category Data
Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
Asian Speciality Drinks Remains A Niche Category
Forecast Period Trends
Competitive Landscape
Asian Speciality Drinks Is Consolidated, With Just A Few Major Players
Health Is the Main Marketing Message
Forecast Period Trends
Category Data
Table 142 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 143 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 144 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 145 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 146 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 147 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

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