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Soft Drinks in Venezuela

SOFT DRINKS IN VENEZUELA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Hyperinflation Is Shaping Consumers' and Producers' Decisions
High Cost of Imported Inputs and Packaging Shortages Limit Growth
Empresas Polar Ca Remains the Largest Player in Soft Drinks
Smaller Presentations and Local Flavours Dominate New Products
Volume Sales Will Continue To Fall During the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Venezuela
Sources
Summary 1 Research Sources
Headlines
Prospects
De Facto Price Deregulation Continues in 2017
Lower Unit Prices Support Still Bottled Water Over Other Categories
Inadequate Tap Water Supply Encourages Consumption of Bottled Water
Competitive Landscape
Pepsi-cola Venezuela Maintains Its Leadership in 2017
Coca-Cola Femsa De Venezuela Leads Flavoured Water
Local Players Focus on Still Bottled Water
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Unreliable Supply of Inputs Continues To Hurt Sales
Maturity Limits Expected Growth
Venezuelans Continue To Choose Regular Colas Over Low Calorie Colas
Competitive Landscape
Coca-Cola Is the Single Most Important Brand in 2017
Pepsi-cola Venezuela Leads Non-cola Carbonates
Lack of New Products Characterises the Category in 2017
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Continued Dominance of Powder Concentrates
Powder Concentrates Are Inferior Goods To Venezuelans
No Major Growth Opportunities for Concentrates
Competitive Landscape
Alimentos Kraft De Venezuela Ca Maintains Its Lead
Alfonzo Rivas & Cía Ca Shows the Largest Share Increase in 2017
Local Flavours To Lower Costs of Production
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Lack of Critical Inputs Limits the Supply of Juice
Companies Adjust Portfolios To Cope With Shortages
Lower Unit Prices Favour Juice Drinks
Competitive Landscape
Government-owned Companies Maintain Their Lead
Companies Favour Juice Drinks To Water Down Costs
Players Strengthen Alliances in the Face of Shortages
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Continued Shortages of Packaging
Concentrates Threaten Rtd Tea Growth
Good Perception of Rtd Tea Among Consumers
Competitive Landscape
Category Rankings Are Unchanged in 2017
Del Monte Andina Ca Outperforms the Category
Nestea Presents the Smallest Bottle in Rtd Tea
Category Data
Table 90 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 91 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 92 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Double-digit Fall of Volume Sales in 2017
High Prices Deter Demand of Energy Drinks
Barriers To Growth
Competitive Landscape
Increased Concentration in Energy Drinks
Red Bull Maintains Its Leadership in 2017
Short-lived Presence Is Expected To Continue
Category Data
Table 102 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 103 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 104 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 105 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 110 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 111 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 112 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Continued Volume Declines in 2017
Sports Drinks' Average Unit Prices Remain Competitive
Potential Barriers To Growth
Competitive Landscape
Pepsi-cola Venezuela Ca Maintains Its Strong Leadership in 2017
Followers Cannot Replace Leader's Production Shortages
Indulac Improves Its Presence in 2017
Category Data
Table 114 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 115 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 116 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 117 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 122 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 123 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 124 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Venezuela

Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the supply side, manufacturers cannot avoid transferring cost increases on to consumers, in particular due to the high price of packaging caused by shortages of inputs. However, a law that caps profit margins earned by firms will continue to prevent the optimal balancing of product portfolios, forcing companies to retire products that do not contribute effe...

Euromonitor International's Soft Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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