Soft Drinks in Ukraine

Soft Drinks in Ukraine

In 2019, although stabilisation of disposable income and positive economic dynamics are observed, Ukrainian consumers remain price sensitive. They look for best price deals and mainly opt for the cheapest offers, which favours soft drinks with lowest price positioning (such as non-cola carbonates or juice drinks, among others). Consumers with more disposable income opt for healthier and more expensive drinks (for example, mineral bottled water, 100% juice etc). Therefore, the highest growth is s...

Euromonitor International's Soft Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Ukraine
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Stabilisation of Disposable Income Supports Consumption
Consumers Seek Convenience and Health Benefits
International Players Lead Soft Drinks With Interesting Product Offers, Wide Presence and Competitive Prices
Health-positioned Soft Drinks and Single-serve Bottles Offer Most Prospect for Npd
International Players Will Maintain Leadership With Strong Brands and Wide Presence
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Ukraine
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Health and Wellness Trend Drives Water Consumption in Ukraine
Bulk Water Hampers Development of Still Bottled Water Due To Better Price and Convenience
Spring Bottled Water Benefits From Optimum Quality and Price Position
Competitive Landscape
Marketing Activities by Leading Player Drive Growth
International Players Invest in Marketing, While Local Companies Optimise Spending To Deliver Best Price-quality Deal
Local Companies Dominate by Number of Players Thanks To Rich Local Water Resources
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers' Increasing Health Awareness Constrains Carbonates Growth
Health and Wellness Trend Drives Product Development in Low Calorie Cola
Offer of Small Packs Expands Due To Consumers' Demand for Convenience
Competitive Landscape
Coca-Cola Leads With Strongest Brands
Consumers' Price Sensitivity Underpins Private Label Growth
Kvas and Low Calorie Carbonates Are Possible Growth Niches
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Category Declines Due To Decreasing Demand
Concentrates Lose Out To Other Soft Drinks Due To Lack of Marketing Support
Marketing Support and Npd Can Help Revive the Category
Competitive Landscape
Eco-pack Dpf Leads With Wide Product Portfolio and Well-established Distribution
Local Producers Dominate Category Thanks To Low Prices
Competitive Environment Set To Remain Stable Over the Forecast Period
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Juice Returns in Line With Developing Health and Wellness Trend
New Regulations Will Establish Stricter Control Over Juice Quality
Price Sensitivity Restricts New Product Development in Juice
Competitive Landscape
Sandora Tov Maintains Leadership Thanks To Wide Portfolio and Active Marketing
Juice Sees Extension of Product Lines Following Health and Wellness and Convenience Trends
Companies Target Children and Adolescents As Large Consumer Group
Category Data
Table 82 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 83 Off-trade Sales of Juice by Category: Value 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 91 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Stabilisation of Disposable Income and Health and Wellness Trend Drive Growth in Rtd Tea
Product Development in Rtd Tea Moves Towards Unusual Tastes and Fusions
Consumers' Price Sensitivity Hampers Category Growth
Competitive Landscape
Fuze Tea Leads Category With Interesting Tastes and Wide Presence
Nestea Returns To Category
Healthiness Is the Main Marketing Point in Rtd Tea
Category Data
Table 97 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 98 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 101 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 102 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 104 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
New Product Development Drives Growth
Age Restrictions on Energy Drinks Consumption Threatens the Industry
Taste Offer Expands To Meet Consumers' Curiosity
Competitive Landscape
Novi Produkty Group Leads With Wide Product Portfolio and Competitive Prices
Main Players Educate Consumers To Fight Perception of Energy Drinks As Unhealthy
Companies Expand Range of Marketing Tools
Category Data
Table 110 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 111 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 112 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 113 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 114 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 115 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 116 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 117 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 118 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 119 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 120 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 121 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Limited Availability in Off-trade Hampers Category Growth
Limited Target Audience and Consumers' Price Sensitivity Make Sports Drinks Niche Products
Increasing Consumer Awareness A Means To Boost Category Growth
Competitive Landscape
Coca-Cola Enters Category With Powerade Brand
Competitive Landscape Is Fragmented and Volatile
4move Brand Leads Category
Category Data
Table 122 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 123 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 124 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 125 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 130 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 131 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 132 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 133 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Prospects

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