Soft Drinks in Thailand
Rising health consciousness among consumers remained the most influential trend in Thailand’s soft drinks market in 2019. Several categories witnessed off-trade demand slow or decline as increased awareness of the risk factors such as obesity and diabetes led more people to avoid products considered to be high in sugar and other unhealthy ingredients. Carbonates, RTD tea, concentrates and juice were among the categories worst affected, while bottled water was the chief beneficiary of the growing...
Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Thailand
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Rising Health Consciousness Constrains Demand for Soft Drinks in 2019
- Progressive Sugar Tax Continues To Fuel Price Hikes in Several Categories
- Producers Adjust Their Strategies As Competition Intensifies
- the Health Trend and Consumer Desire for New Experiences Influence New Product Development
- Despite Challenges, the Outlook for Soft Drinks Remains Positive
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Thailand
- Trends
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Rising Health-consciousness Supports Strong Growth of Bottled Water
- Premiumisation Increasingly Evident in Bottled Water
- Outlook for Functional and Flavoured Bottled Water Remains Poor
- Competitive Landscape
- Local Players Continue To Lead Bottled Water
- Thai Beverage Extends Its Distribution for Its Chang Brand
- New Entrants To Carbonated Purified Bottled Water
- Category Data
- Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health Concerns and Sugar Tax Continue To Depress Off-trade Demand for Carbonates
- Carbonates Regarded As Somewhat of A Luxury by Many in Times of Uncertainty
- On-trade Channel Offers Opportunities As Off-trade Consumption Falls
- Competitive Landscape
- Coca-Cola (thailand) and Pepsi-cola (thai) Trading Co Remain the Clear Leaders
- Serm Suk Gains Share
- Players Innovate in Order To Avoid the Sugar Tax and Attract Younger Consumers
- Category Data
- Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Rising Health Awareness Weakens Demand for Concentrates
- Powder Concentrates Continues To Outperform the Liquid Format
- On-trade Channel Offers Growth Potential for Concentrates
- Competitive Landscape
- Nestlé (thai) Strengthens Its Lead in Off-trade Value Terms
- Steep Price Hikes Due To the Sugar Tax
- Players Offering Premium Products Lose Share
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 65 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Sugar Tax Increases Negatively Impact Retail Sales of Juice
- Coconut and Other Plant Waters Benefit From the Health Trend
- Players Use Innovation and Attractive Packaging To Try To Maintain Sales
- Competitive Landscape
- Coca-Cola (thailand) Maintains Its Lead But Loses Ground To Local Players
- Companies Eye Export Markets To Grow Revenues
- Competition in Coconut Water Intensifies
- Category Data
- Table 79 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 80 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 82 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 83 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 84 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 85 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 86 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 87 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 88 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 89 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 90 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 91 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 92 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 93 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Consumption of Rtd Coffee Increases As Tax-driven Price Hikes Are Lower in 2019
- Rtd Coffee Faces Growing Competition From Fresh Coffee
- Packaging Increasingly Used As A Differentiator
- Competitive Landscape
- Ajinomoto (thailand) Co Extends Its Lead
- Companies Active in Reformulation and Innovation
- Price Promotions Used To Offset Price Hikes
- Category Data
- Table 94 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 95 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 96 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 97 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 98 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 100 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 102 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 103 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 104 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 105 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- Tax and Excise Duty Continue To Negatively Affect Rtd Tea
- Price Hikes Continue To Create Opportunities for Premiumisation
- Weak Economy Encourages Players To Offer Promotions
- Competitive Landscape
- Local Players Remain the Clear Leaders in Rtd Tea
- Demand for Premium Rtd Tea Increases
- Maturity in Mass Rtd Tea Encourages Innovation
- Category Data
- Table 106 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 107 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Energy Drinks Weathers the Healthy Living Trend Better Than Some Other Categories
- Health Set To Be A Focal Point for Innovation As Competition From Other Products Increases
- Millennials Become A New Target Group for Energy Drinks
- Competitive Landscape
- Osotspa Remains the Clear Leader in 2019
- the Sugar Tax Encourages Players To Introduce Reduced Sugar Products
- A Concentrated Competitive Environment
- Category Data
- Table 119 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 120 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 121 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 122 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 123 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 125 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 127 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 128 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 129 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 130 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Healthy Living Trend Curbs Demand for Sports Drinks
- Polarisation in Consumer Perceptions of Sports Drinks Poses Challenges
- New Launches Target Health-conscious Consumers
- Competitive Landscape
- Tc Pharmaceutical Industry Co Extends Its Lead
- Highly Competitive Environment With Extensive Use of Price Promotions
- 100 Plus Fails To Resonate With Sports Enthusiasts
- Category Data
- Table 131 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 132 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 133 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 134 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 135 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 137 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 139 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 140 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 141 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 142 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Prospects
-