Soft Drinks in Thailand


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Soft Drinks in Thailand

Rising health consciousness among consumers remained the most influential trend in Thailand’s soft drinks market in 2019. Several categories witnessed off-trade demand slow or decline as increased awareness of the risk factors such as obesity and diabetes led more people to avoid products considered to be high in sugar and other unhealthy ingredients. Carbonates, RTD tea, concentrates and juice were among the categories worst affected, while bottled water was the chief beneficiary of the growing...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Thailand
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Health Consciousness Constrains Demand for Soft Drinks in 2019
Progressive Sugar Tax Continues To Fuel Price Hikes in Several Categories
Producers Adjust Their Strategies As Competition Intensifies
the Health Trend and Consumer Desire for New Experiences Influence New Product Development
Despite Challenges, the Outlook for Soft Drinks Remains Positive
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Thailand
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Health-consciousness Supports Strong Growth of Bottled Water
Premiumisation Increasingly Evident in Bottled Water
Outlook for Functional and Flavoured Bottled Water Remains Poor
Competitive Landscape
Local Players Continue To Lead Bottled Water
Thai Beverage Extends Its Distribution for Its Chang Brand
New Entrants To Carbonated Purified Bottled Water
Category Data
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Concerns and Sugar Tax Continue To Depress Off-trade Demand for Carbonates
Carbonates Regarded As Somewhat of A Luxury by Many in Times of Uncertainty
On-trade Channel Offers Opportunities As Off-trade Consumption Falls
Competitive Landscape
Coca-Cola (thailand) and Pepsi-cola (thai) Trading Co Remain the Clear Leaders
Serm Suk Gains Share
Players Innovate in Order To Avoid the Sugar Tax and Attract Younger Consumers
Category Data
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Rising Health Awareness Weakens Demand for Concentrates
Powder Concentrates Continues To Outperform the Liquid Format
On-trade Channel Offers Growth Potential for Concentrates
Competitive Landscape
Nestlé (thai) Strengthens Its Lead in Off-trade Value Terms
Steep Price Hikes Due To the Sugar Tax
Players Offering Premium Products Lose Share
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 65 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Sugar Tax Increases Negatively Impact Retail Sales of Juice
Coconut and Other Plant Waters Benefit From the Health Trend
Players Use Innovation and Attractive Packaging To Try To Maintain Sales
Competitive Landscape
Coca-Cola (thailand) Maintains Its Lead But Loses Ground To Local Players
Companies Eye Export Markets To Grow Revenues
Competition in Coconut Water Intensifies
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 80 Off-trade Sales of Juice by Category: Value 2014-2019
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 83 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 84 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 85 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 86 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 87 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 88 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 89 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 90 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 91 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 93 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumption of Rtd Coffee Increases As Tax-driven Price Hikes Are Lower in 2019
Rtd Coffee Faces Growing Competition From Fresh Coffee
Packaging Increasingly Used As A Differentiator
Competitive Landscape
Ajinomoto (thailand) Co Extends Its Lead
Companies Active in Reformulation and Innovation
Price Promotions Used To Offset Price Hikes
Category Data
Table 94 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 95 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 96 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 97 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 102 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 103 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 105 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Tax and Excise Duty Continue To Negatively Affect Rtd Tea
Price Hikes Continue To Create Opportunities for Premiumisation
Weak Economy Encourages Players To Offer Promotions
Competitive Landscape
Local Players Remain the Clear Leaders in Rtd Tea
Demand for Premium Rtd Tea Increases
Maturity in Mass Rtd Tea Encourages Innovation
Category Data
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Weathers the Healthy Living Trend Better Than Some Other Categories
Health Set To Be A Focal Point for Innovation As Competition From Other Products Increases
Millennials Become A New Target Group for Energy Drinks
Competitive Landscape
Osotspa Remains the Clear Leader in 2019
the Sugar Tax Encourages Players To Introduce Reduced Sugar Products
A Concentrated Competitive Environment
Category Data
Table 119 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 120 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 121 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 122 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 127 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 129 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 130 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Healthy Living Trend Curbs Demand for Sports Drinks
Polarisation in Consumer Perceptions of Sports Drinks Poses Challenges
New Launches Target Health-conscious Consumers
Competitive Landscape
Tc Pharmaceutical Industry Co Extends Its Lead
Highly Competitive Environment With Extensive Use of Price Promotions
100 Plus Fails To Resonate With Sports Enthusiasts
Category Data
Table 131 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 132 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 133 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 134 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 139 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 141 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 142 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Prospects

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