Market Research Logo

Soft Drinks in Thailand

Soft Drinks in Thailand

Growth in soft drinks in Thailand slowed significantly in off-trade current value and volume terms during 2017, as multiple categories suffered from consumers’ growing health-consciousness. Cautiousness about sugar and calorie intake saw consumers switching from categories such as RTD tea and carbonates to still bottled water or juice, or simply reducing their overall intake of soft drinks. The pick-up in economic conditions during 2017 benefited consumers’ disposable incomes and raised their de...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN THAILAND
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Faces Challenges in 2017
Consumers' Health-consciousness Is the Bottom-line Growth Driver
the Competition Intensifies in Soft Drinks
Premiumisation Surrounds New Product Launches in 2017
Soft Drinks Set To See Growth Pick Up Again Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Thailand
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers' Health-consciousness Benefits Bottled Water
Despite Potable Tap Water, Thai Consumers Prefer Bottled Water
Still Bottled Water Set To Remain the Key Growth Category
Competitive Landscape
Opportunities in Still Bottled Water
Large Numbers of New Product Launches
Domestic Players Lead Bottled Water
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Carbonates Lose Favour Amongst Health-conscious Consumers
Manufacturers Tap Into the On-trade Channel
Campaigns by the Leading Players
Competitive Landscape
International Manufacturers Continue To Strengthen
the Creation of A New Joint-venture
Manufacturers Inject Fun Into Products
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Consumers' Health-consciousness Limits the Growth of Concentrates
Wide Use of Concentrates in Desserts
Powder Concentrates Leads the Way
Competitive Landscape
Nestlé Gains Ground in Concentrates
Marketing for Lipton Also Benefits Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers' Health-consciousness Supports the Performance of Juice
Potential Negative Impact of the Sugar Tax
Demand for Convenience Benefits Juice
Competitive Landscape
Coca-Cola (thailand) Maintains Its Lead in Juice
Domestic Manufacturers Dominate Juice
Capitalising on the Opportunities in Juice
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 87 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Convenience Benefits Rtd Coffee
Competition From Coffee in Foodservice Chains
Competition From Coffee in Convenience Stores
Competitive Landscape
Ajinomoto (thailand) Maintains Its Strong Lead
Nestlé (thai) Is the Strong Runner-up
Novelties Surface To Arouse Consumers' Interest
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 94 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Consumers' Health-consciousness Impacts Rtd Tea
the Ingredients in Rtd Tea Will Have To Change To Ensure Growth
Price Competition Remains Rife
Competitive Landscape
Domestic Players Dominate Rtd Tea
Ichitan Group Declines Despite New Launches
New Launches To Arouse Consumers' Interest Yield Minimal Impact
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
the Narrow Consumer Base Limits Growth
Consumers' Health-consciousness Limits Growth
Changes Needed Due To the Sugar Tax
Competitive Landscape
the Competition Intensifies
Tc Pharmaceutical Industry Launches Health and Wellness Variants
New Launch Volt Highlights Its Fortification
Category Data
Table 118 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 119 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Slow Growth Expected in Sports Drinks in the Forecast Period
Efforts To Change Consumers' Perception of Sports Drinks
Consumers' Attitudes Towards Sports Drinks Polarise
Competitive Landscape
the Competition Intensifies in Sports Drinks
Tipco Foods Enters Sports Drinks
Otsuka Pharmaceutical Sets Up A Local Subsidiary
Category Data
Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Prospects

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report