Soft Drinks in Taiwan

Soft Drinks in Taiwan

The only soft drink that was stockpiled as a result of COVID-19 was bottled water, as other types of soft drinks are not considered to be essential by most consumers. Bottled water is regarded as an essential purchase by most households because most local consumers do not think that Taiwanese tap water is fit to drink. Even the stockpiling of bottled water proved to be short lived, as very few cases of COVID-19 were reported in Taiwan.

Euromonitor International's Soft Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Taiwan
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Taiwan
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 weighs heavily on on-trade volume sales
Health concerns regarding sugar and calorie content continue to depress demand
Manufacturers look to fortification as a growth driver
RECOVERY AND OPPORTUNITIES
The increasingly poor reputation of carbonates will keep growth in off-trade volume and current value sales static
Transparent offerings will proliferate as manufacturers of carbonates seek to defend themselves against the growing competitive threat posed by carbonated bottle water
COVID-19 will help to accelerate growth in e-commerce
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines on-trade demand, but its impact on the off-trade is more limited
Increased health consciousness drives strong demand growth for not from concentrate 100% juice
International brands account for the bulk of off-trade volume sales in juice drinks (up to 24% juice), but local brand Bomy dominates nectars
RECOVERY AND OPPORTUNITIES
Consumers will increasingly favour 100% juice, which they regard as healthier
Strong growth potential for coconut water, as demand shifts from street vendors to modern retail
Private label likely to grow in importance as convenience stores target 100% juice
CATEGORY DATA
Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 55 Off-trade Sales of Juice by Category: Value 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines on-trade demand but leaves off-trade unscathed
Healthy image and intense price competition continue to drive strong growth in off-trade volume sales of carbonated bottled water
Uni-President Enterprises Corp benefits from retail synergies but lacks a strong presence in carbonated bottled water
RECOVERY AND OPPORTUNITIES
Premiumisation will drive a modest acceleration in off-trade value sales growth of bottled water
Carbonated bottled water will face increased competition from other types of soft drinks
Local players to bet on alkaline water
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts on-trade demand, as consumers spend more time at home
Sports participants turn away from sports drinks to reduced-sugar and sugar-free alternatives
Backed by strong marketing, Vitalon Foods Co Ltd’s venerable Super Supau is synonymous with sports drinks for many
RECOVERY AND OPPORTUNITIES
Consumers will continue to drift away from sports drinks
Sponsorship opportunities continue to proliferate
With demand in decline, manufacturers will intensify their efforts to stand out from their rivals
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will slow growth in current value and volume sales growth due to a reduction in on-the-go consumption
Manufacturers seek to broaden their consumer base and make it more youthful
Significant marketing investment helps Paolyta Co Ltd maintain its leadership, but competition is growing more intense
RECOVERY AND OPPORTUNITIES
Increased appeal to younger youngers will drive a modest acceleration in volume and current value sales growth
With consumers becoming more wary of caffeine and taurine, manufacturers will turn to healthier ingredients
E-sports will play a more important role in marketing
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Concentrates remain unpopular in Taiwan, as they are a poor fit with the busy lifestyles of local consumers, who prefer RTDs and freshly made drinks
Manufacturers shift to healthier offerings
New flavours help to keep Pai Chia Chen Brewery & Foods Co Ltd ahead of its rivals
RECOVERY AND OPPORTUNITIES
With an old-fashioned image and an ageing consumer base, concentrates will see little growth
Powder concentrates will continue to outperform liquid offerings
High-protein products could attract consumers interested in health and fitness
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 110 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 111 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 113 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 114 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 115 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 117 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 118 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 122 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for RTD tea by driving increased health awareness among consumers
Japanese influence strong in green tea offerings
Competition grows more intense, increasing the importance of marketing
RECOVERY AND OPPORTUNITIES
Health and wellness positioning will continue to drive strong growth in demand for RTD tea
Stronger local flavours will grow in popularity
Will Taiwanese consumers develop a taste for carbonated RTD tea?
CATEGORY DATA
Table 123 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 124 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads manufacturers to shift new product launches from on-trade to off-trade
Burgeoning coffee culture leaves RTD offerings struggling in its wake
Brand leader Mr Brown Coffee is synonymous with RTD coffee for many
RECOVERY AND OPPORTUNITIES
Off-trade current value sales will stable due to increased demand for premium products
Manufacturers will seek to expand sales beyond young adults
Stronger tastes will become more popular
CATEGORY DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 137 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 140 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 142 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will impact on-trade demand, as tea shops see reduced footfall
Bean water remains the most popular Asian speciality drink, largely due to its purported health and beauty benefits
Leader Calpis Taiwan Co Ltd seeks to broaden the appeal of its venerable brand
RECOVERY AND OPPORTUNITIES
2021 will see a strong on-trade revival, but off-trade demand growth will remain modest in the absence of innovation
Asparagus drinks offer growth potential if their distribution can be widened
Asian speciality drinks need a makeover, but who will pay for it?
CATEGORY DATA
Table 148 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 149 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 150 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 151 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 152 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 153 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 154 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 155 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook