Soft Drinks in Taiwan
The only soft drink that was stockpiled as a result of COVID-19 was bottled water, as other types of soft drinks are not considered to be essential by most consumers. Bottled water is regarded as an essential purchase by most households because most local consumers do not think that Taiwanese tap water is fit to drink. Even the stockpiling of bottled water proved to be short lived, as very few cases of COVID-19 were reported in Taiwan.
Euromonitor International's Soft Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Taiwan
- Euromonitor International
- January 2021
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- COVID-19 impact on soft drinks
- COVID-19 country impact
- Company response
- Retailing shift
- Foodservice vs retail split
- What next for soft drinks?
- CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
- CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
- CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
- CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- APPENDIX
- Fountain sales in Taiwan
- Trends
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 weighs heavily on on-trade volume sales
- Health concerns regarding sugar and calorie content continue to depress demand
- Manufacturers look to fortification as a growth driver
- RECOVERY AND OPPORTUNITIES
- The increasingly poor reputation of carbonates will keep growth in off-trade volume and current value sales static
- Transparent offerings will proliferate as manufacturers of carbonates seek to defend themselves against the growing competitive threat posed by carbonated bottle water
- COVID-19 will help to accelerate growth in e-commerce
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
- Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
- Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
- Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
- Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
- Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
- Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 undermines on-trade demand, but its impact on the off-trade is more limited
- Increased health consciousness drives strong demand growth for not from concentrate 100% juice
- International brands account for the bulk of off-trade volume sales in juice drinks (up to 24% juice), but local brand Bomy dominates nectars
- RECOVERY AND OPPORTUNITIES
- Consumers will increasingly favour 100% juice, which they regard as healthier
- Strong growth potential for coconut water, as demand shifts from street vendors to modern retail
- Private label likely to grow in importance as convenience stores target 100% juice
- CATEGORY DATA
- Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020
- Table 55 Off-trade Sales of Juice by Category: Value 2015-2020
- Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
- Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
- Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
- Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
- Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 undermines on-trade demand but leaves off-trade unscathed
- Healthy image and intense price competition continue to drive strong growth in off-trade volume sales of carbonated bottled water
- Uni-President Enterprises Corp benefits from retail synergies but lacks a strong presence in carbonated bottled water
- RECOVERY AND OPPORTUNITIES
- Premiumisation will drive a modest acceleration in off-trade value sales growth of bottled water
- Carbonated bottled water will face increased competition from other types of soft drinks
- Local players to bet on alkaline water
- CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 impacts on-trade demand, as consumers spend more time at home
- Sports participants turn away from sports drinks to reduced-sugar and sugar-free alternatives
- Backed by strong marketing, Vitalon Foods Co Ltd’s venerable Super Supau is synonymous with sports drinks for many
- RECOVERY AND OPPORTUNITIES
- Consumers will continue to drift away from sports drinks
- Sponsorship opportunities continue to proliferate
- With demand in decline, manufacturers will intensify their efforts to stand out from their rivals
- CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020
- Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 will slow growth in current value and volume sales growth due to a reduction in on-the-go consumption
- Manufacturers seek to broaden their consumer base and make it more youthful
- Significant marketing investment helps Paolyta Co Ltd maintain its leadership, but competition is growing more intense
- RECOVERY AND OPPORTUNITIES
- Increased appeal to younger youngers will drive a modest acceleration in volume and current value sales growth
- With consumers becoming more wary of caffeine and taurine, manufacturers will turn to healthier ingredients
- E-sports will play a more important role in marketing
- CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020
- Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- Concentrates remain unpopular in Taiwan, as they are a poor fit with the busy lifestyles of local consumers, who prefer RTDs and freshly made drinks
- Manufacturers shift to healthier offerings
- New flavours help to keep Pai Chia Chen Brewery & Foods Co Ltd ahead of its rivals
- RECOVERY AND OPPORTUNITIES
- With an old-fashioned image and an ageing consumer base, concentrates will see little growth
- Powder concentrates will continue to outperform liquid offerings
- High-protein products could attract consumers interested in health and fitness
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
- Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
- Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
- Table 110 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
- Table 111 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
- Table 112 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
- Table 113 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
- Table 114 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
- Table 115 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
- Table 116 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
- Table 117 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
- Table 118 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
- Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 122 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 boosts demand for RTD tea by driving increased health awareness among consumers
- Japanese influence strong in green tea offerings
- Competition grows more intense, increasing the importance of marketing
- RECOVERY AND OPPORTUNITIES
- Health and wellness positioning will continue to drive strong growth in demand for RTD tea
- Stronger local flavours will grow in popularity
- Will Taiwanese consumers develop a taste for carbonated RTD tea?
- CATEGORY DATA
- Table 123 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
- Table 124 Off-trade Sales of RTD Tea by Category: Value 2015-2020
- Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
- Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
- Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
- Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
- Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
- Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
- Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 leads manufacturers to shift new product launches from on-trade to off-trade
- Burgeoning coffee culture leaves RTD offerings struggling in its wake
- Brand leader Mr Brown Coffee is synonymous with RTD coffee for many
- RECOVERY AND OPPORTUNITIES
- Off-trade current value sales will stable due to increased demand for premium products
- Manufacturers will seek to expand sales beyond young adults
- Stronger tastes will become more popular
- CATEGORY DATA
- Table 136 Off-trade Sales of RTD Coffee: Volume 2015-2020
- Table 137 Off-trade Sales of RTD Coffee: Value 2015-2020
- Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
- Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
- Table 140 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
- Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
- Table 142 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
- Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
- Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 will impact on-trade demand, as tea shops see reduced footfall
- Bean water remains the most popular Asian speciality drink, largely due to its purported health and beauty benefits
- Leader Calpis Taiwan Co Ltd seeks to broaden the appeal of its venerable brand
- RECOVERY AND OPPORTUNITIES
- 2021 will see a strong on-trade revival, but off-trade demand growth will remain modest in the absence of innovation
- Asparagus drinks offer growth potential if their distribution can be widened
- Asian speciality drinks need a makeover, but who will pay for it?
- CATEGORY DATA
- Table 148 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
- Table 149 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
- Table 150 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
- Table 151 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
- Table 152 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
- Table 153 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
- Table 154 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
- Table 155 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
- Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
- Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
- Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025