Soft Drinks in Sweden
The soft drinks market in Sweden is fairly mature, and future development will mostly follow population growth, with minor fluctuations depending on summer weather and the timing of major sports events being broadcast on TV. The focus is gradually turning from volume sales, to value sales as the market is mature and Swedes are becoming more health aware. Producers can sell their products if they clearly state the added value of their beverages, such as added vitamins, caffeine or protein, or red...
Euromonitor International's Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- SOFT DRINKS IN SWEDEN
- Euromonitor International
- March 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Health-focused Swedes Boost Value Sales of Soft Drinks
- Focus Is on Launching Reduced Sugar Beverages
- Coca-Cola Enterprises Sverige Remains the Clear Leader in Soft Drinks
- New Product Launches Are Characterised by A Few Key Trends
- Value Sales and On-trade Will Grow, Categories Will Shift
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
- Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
- Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
- Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
- Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
- Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
- Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
- Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
- Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
- Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
- Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
- Appendix
- Fountain Sales in Sweden
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Bottled Water Volume Sales Lack Momentum
- Product Developments Are Grouped Around Key Consumer Trends
- Still Bottled Water Sees Strongest Volume Growth
- Competitive Landscape
- Spendrups Bryggeri Remains the Leader, Followed by Carlsberg Sverige
- Saturnus Sees Robust Growth
- Sales Are Driven by Value Rather Than Volume
- Category Data
- Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
- Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
- Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
- Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
- Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
- Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
- Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
- Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Cross-border Trade Boosts Sales of Carbonates in Sweden
- Low-calorie Cola Carbonates and Reduced Sugar Carbonates Continue To Gain at the Expense of Regular Carbonates
- Demand for High Quality and Smaller Packaging Boosts Unit Prices
- Competitive Landscape
- Coca-Cola Enterprises Sverige Remains the Clear Leader
- Carbonates Category Is Rather Consolidated
- Small Players Focus on Value With No Ambitions To Compete With the Leaders in Terms of Volume Sales
- Category Data
- Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
- Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
- Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
- Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
- Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
- Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
- Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
- Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
- Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
- Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
- Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
- Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
- Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
- Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
- Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Headlines
- Prospects
- the Concentrates Category Is Sluggish and Suffers From Being Unhealthy
- Players Try To Catch Attention With Environmentally Friendly Packaging
- the Bcaa Trend in Energy Drinks Expands To Powder Concentrates
- Competitive Landscape
- Orkla Foods Sverige Remains the Clear Market Leader
- Sodastream Nordics Launches Highly Concentrated Product
- Private Label Share of Concentrates Decline
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
- Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
- Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
- Table 68 Off-trade Sales of Concentrates by Category: Value 2013-2018
- Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
- Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
- Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
- Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
- Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
- Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
- Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
- Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
- Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
- Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Swedes Are Concerned About High Sugar Content of Juice
- Swedes Prefer Convenient, Fresh and Health Boosting Juice Products
- Juice Players Join the Swedish Deposit System
- Competitive Landscape
- Eckes-granini, Proviva and Skånemejerier Are the Leaders
- Proviva Performs Strongest Percentage Growth
- Private Label Loses To Branded Products
- Category Data
- Table 82 Off-trade Sales of Juice by Category: Volume 2013-2018
- Table 83 Off-trade Sales of Juice by Category: Value 2013-2018
- Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
- Table 85 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
- Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
- Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
- Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
- Table 89 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
- Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
- Table 91 NBO Company Shares of Off-trade Juice: % Value 2014-2018
- Table 92 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
- Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 94 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
- Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Innovative Companies Brand Gain Momentum in Rtd Coffee
- Players Focus More on Value Than Volumes in Rtd Coffee
- Craft Rtd Coffee and Experimentation Will Be the New Niche
- Competitive Landscape
- Arla Foods Remains the Clear Category Leader in 2018
- the Strong Premiumisation Trend Boosts the Unit Price of Rtd Coffee
- On-trade Sales Are Also Expected To Perform Well
- Category Data
- Table 97 Off-trade Sales of RTD Coffee: Volume 2013-2018
- Table 98 Off-trade Sales of RTD Coffee: Value 2013-2018
- Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
- Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
- Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
- Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
- Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
- Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
- Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Headlines
- Prospects
- Coca-Cola Enterprises Sverige Enters Rtd Tea in Sweden
- Unit Price Is Boosted by New Product Launches and Smaller Packaging
- Carbonated Rtd Tea Is Dominated by Kombucha Tea
- Competitive Landscape
- Piwa Food Loses Significant Value Share To Coca-Cola Enterprises Sverige
- Private Label Portfolio Expands in 2018
- Swedes Are Becoming More Familiar With the Concept of Rtd Tea
- Category Data
- Table 109 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
- Table 110 Off-trade Sales of RTD Tea by Category: Value 2013-2018
- Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
- Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
- Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
- Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
- Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
- Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
- Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
- Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Energy Drinks With Bcaa See A Breakthrough in 2017
- Sales of Reduced Sugar Energy Drinks Soars
- Looking for the Next Big Trend After Bcaa Beverages
- Competitive Landscape
- Red Bull Sweden Is Being Challenged by Local Trends
- the Swedish No Carbs Co Overtakes Red Bull Sweden in Value Sales
- Bcaa Energy Drinks Players Compete With Higher Bcaa Content
- Category Data
- Table 122 Off-trade Sales of Energy Drinks: Volume 2013-2018
- Table 123 Off-trade Sales of Energy Drinks: Value 2013-2018
- Table 124 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
- Table 125 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
- Table 126 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
- Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
- Table 128 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
- Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
- Table 130 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 131 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 132 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 133 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Headlines
- Prospects
- Sports Drinks Suffer Competition From Energy Drinks
- Sports Drinks Are Consumed by An Ageing Consumer Group
- the Health Trend Has Not Reached Sports Drinks
- Competitive Landscape
- Coca-Cola Enterprises Sverige and Carlsberg Sverige Lead Sales
- Internet Retailing Is Gaining Share
- No Sales of Private Label Sports Drinks in Sweden
- Category Data
- Table 134 Off-trade Sales of Sports Drinks: Volume 2013-2018
- Table 135 Off-trade Sales of Sports Drinks: Value 2013-2018
- Table 136 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
- Table 137 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
- Table 138 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
- Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
- Table 140 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
- Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
- Table 142 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 143 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 144 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 145 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023