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Soft Drinks in Singapore

Soft Drinks in Singapore

Soft drinks continued to witness an overall volume decline in Singapore in 2018, driven by the healthy living trend that witnessed consumers reduce their portion sizes on sugar-laden drinks or switched to unpackaged healthier alternatives such as fresh fruit juice. Bottled water was a rare bright spark that witnessed positive growth, as health-conscious consumers switched to this soft drink from sweetened beverages. On the other hand, soft drinks such as carbonates, concentrates and Asian specia...

Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN SINGAPORE
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Continuing Decline for Soft Drinks Due To Health-consciousness
Strong Government Push for Healthier Drinks Options
Coca-Cola Singapore Competes Using Aggressive Marketing and Product Innovation
Product Development Focuses on Reduced Sugar Variants
Reduced Sugar Reformulations Expected To Be the Norm Over Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Singapore
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Is Soft Drink of Choice for Health-conscious Consumers
Still Bottled Water Comprises Bulk of Bottled Water
Despite Appreciation of Specific Benefits Functional Water Struggles
Competitive Landscape
F&n Ice Mountain Strengthens Lead of Bottled Water
Price Promotions in Attempt To Gain Share
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Unhealthy Perception Drives Down Carbonates Sales
Players Need To Look To Alternative Options To Halt Decline
Product Innovation Focuses on Reduced Sugar
Competitive Landscape
Coca-Cola Singapore Sweetens Deal With Stevia
Other Brands To Follow Coca-cola's Lead in Healthier Carbonate Offerings
PepsiCo Attempts To Keep Pace With Coca-Cola
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
High Sugar Perception Contributes To Liquid Concentrates' Decline
Powder Concentrates Loses Out on Convenience
Ongoing Decline for Powder Format With Outside Competition
Competitive Landscape
Ribena Retains Leadership Despite Loss of Share and Decline
Concentrates Remains Idle
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Declines Due To Healthy Living Trend
Players Will Look To Attract Consumers With Healthier Offerings
Coconut Water Achieves Healthy Growth
Competitive Landscape
Leading Players Rush To Introduce Reduced Sugar Variants
Brands Focusing on Asian Flavours Fare Better
Category Data
Table 82 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 83 Off-trade Sales of Juice by Category: Value 2013-2018
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Living Trend A Bane for Rtd Coffee
On-trade Fresh Coffee Overshadows Rtd Coffee
Competitive Landscape
Larger Players Maintain Lead in Rtd Coffee Through Strong Branding
Limited Focus on Rtd Coffee With Priorities Placed Elsewhere
Category Data
Table 97 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 98 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Low Sugar Content To Be Eligible for Government Vending Machines
Variety of Ingredients Used for Product Differentiation
Competitive Landscape
Coca-Cola Targets Health-conscious Consumers Through New Brand Line
Pokka Ventures Into Carbonated Rtd Tea
Category Data
Table 109 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 110 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks Fails To Receive Boost From Foreign Blue-collar Workers
Health-related Features Increasingly A Positive Factor
Competitive Landscape
Red Bull Continues To Charge Ahead
Less Energy From Smaller Brands Amidst Increased Consolidation
Category Data
Table 122 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 123 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 124 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 125 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 130 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 131 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 132 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 133 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Growing Health-consciousness Drives Shift To Other Soft Drinks
Product Innovation Focuses on Sweeteners To Reduce Sugar Content
Promotions Way Forward for Brands To Encourage Volume Sales
Competitive Landscape
F&n Foods Leads Through Strong Marketing
Pocari Sweat Moves Up Rankings
Sports Drinks Look To Expand Consumer Base
Category Data
Table 134 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 135 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 136 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 142 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Headlines
Prospects
Asian Speciality Drinks Fails To Find Sweet Spot Amongst Consumers
Reduced Sugar Unlikely To Garner Favour With Consumers
Consumers Prefer Freshly Prepared Asian Speciality Drinks
Competitive Landscape
Yeo Hiap Seng Retains Dominance
Major Players Focus Elsewhere
Category Data
Table 146 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 147 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 148 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 149 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 152 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 153 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

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