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Soft Drinks in Serbia

Soft Drinks in Serbia

Most categories within soft drinks in Serbia recorded a negative volume performance in 2017. Some, such as bottled water and to a certain degree juice, started to feel the negative effects of saturation. On the other hand, some categories declined in volume terms due to health concerns, notably RTD tea. There were several surprises as well. For example, it was expected that in 2017 the health and wellness trend would negatively impact carbonates and energy drinks and lead to negative volume grow...

Euromonitor International's Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN SERBIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Declines in Volume Terms, But Increases in Value
Health and Wellness Trend Has Modest Impact on Soft Drinks
Coca-Cola Maintains and Increases Clear Lead in 2017, Domestics Remain Significant
Few New Product Launches Observed, Mainly Packaging Redesigns and Launches of 100% Juice Products
Volume and Value Growth Expected To Be Positive Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Volume Sales Decline, But Increase in Unit Prices Prevents Value Sales Decrease
Still and Carbonated Natural Mineral Bottled Waters Dominate the Category, But See A Poor Performance in 2017
Competitive Landscape
Knjaz Miloš Leads Bottled Water in Serbia, and A Small Number of Producers Hold A Large Combined Value Share
Lack of Innovations Indicates Leaders' Confidence
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Poor Economic Conditions Benefit Carbonates in Serbia
Coca-Cola Invests Heavily in Marketing Activities
Competitive Landscape
Carbonates Dominated by One Player
Smaller Manufacturers Attempting To Win Higher Value Share With New Product Launches
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Powder Format Continues To Grow in Popularity, Positively Influencing Overall Concentrates
Older Consumers, Those From Rural Areas and Serbians With Lower Disposable Income Levels Keep Liquid Concentrates Alive and Well
Competitive Landscape
Atlantic Grupa Dd Continues To Dominate Concentrates in Serbia
Private Label Presence Gets Stronger, But Only in Liquid Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Strongly Influences Juice in Serbia
Austerity Measures Still Negatively Affect Juice
Competitive Landscape
Serbian Juice Remains Notably Concentrated
New Product Launches Recorded Only Within 100% Juice
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Coffee-drinking Tradition Prevents Higher Rtd Coffee Penetration
Changes in Lifestyles Underpin Strong Growth
Competitive Landscape
Offer Remains Very Limited
No Private Label Lines Present in Rtd Coffee
Category Data
Table 90 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 91 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea Unit Price Rises As More Expensive Brands Increase Their Share
Health and Wellness Trend Picks Up Pace
Competitive Landscape
Coca-Cola Continues To Dominate Rtd Tea in Serbia, Private Label Lines Remain Negligible
Second-ranked Nectar Doo Records Highest Increase in Value Sales in 2017
Category Data
Table 102 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 103 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Investment in Innovation Continues, Leading To Healthy Growth in 2017
Health and Wellness Trend Will Become Much More Important Over the Forecast Period
Competitive Landscape
Knjaz Miloš Continues To Lose Share, But Still Firmly Holds the Leading Position
Private Label Remains Fairly Unpopular Within Energy Drinks in Serbia
Category Data
Table 114 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 115 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 116 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 117 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 122 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 124 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
More People Practising Sports Translates Into Growing Sales of Sports Drinks
Still No On-trade Sales
Competitive Landscape
One Producer Continues To Dominate Sports Drinks in Serbia
Manufacturers Refrain From New Product Launches
Category Data
Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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