Soft Drinks in Saudi Arabia
Apart from the 5% VAT rate which was brought into effect in early 2018, consumption of carbonates and juices will be further affected by the sugar tax, due to be implemented from December 2019. As a result of this tax, prices of all beverages containing sugar will increase markedly. This, among many other factors, highlights the government’s drive to convince consumers to switch to other sugar free and thus healthier beverages. Apart from these factors, consumer lifestyles are becoming increasin...
Euromonitor International's Soft Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Saudi Arabia
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Sugar Tax Set To Increase Prices, Manufacturers Extend Ranges With New Flavours and Healthier Options
- Government Initiatives Seek To Increase Health of Saudi Society
- Religious Festivals Influence Demand and Promotional Strategies
- Players Introduce Healthier Options, New Flavours and On-the-go Packaging Formats
- Health, Convenience and Price Set To Be Key Factors Influencing Forecast Period Performance
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Saudi Arabia
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Health Awareness, Climate Change and Tourists Drive Bottled Water Growth
- Price, Size and Convenience Influence Purchases, Bulk Formats Popular for Family Consumption
- Manufacturers Increase On-pack Information
- Competitive Landscape
- Hana Brand Sees Updated Formulation and Pack Sizes
- Nova Brand's Packaging Revamped, Health Water Bottling Co Offers Free Home Delivery on Website Orders
- Sadafco and the Coca-Cola Co Focus on Low-sodium Positioning
- Category Data
- Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health Trend Has Adverse Impact on Demand for Carbonates
- New Product Launches and Pack Sizes in Line With Health Trend
- Lime A Popular, More Refreshing Alternative To Cola Carbonates
- Competitive Landscape
- Al-jomaih Bottling Plant Introduces New Options, Gains Value Share
- Coca-Cola Bottling Co Introduces New Packaging Formats and Flavours
- Sugar Tax Price Hikes To Be Offset by Promotions and Pack Size Changes
- Category Data
- Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 53 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
- Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Religious Festivals Support Demand for Concentrates
- Widespread Promotional Support Throughout the Year
- Players Launch Healthier Options, Extra Volume Free
- Competitive Landscape
- Mondelez Extends Tang Brand With Low-sugar Variant
- Sunquick Launches Mixed Berries Flavour, Targets Ramadan Consumption
- Vimto Launches No Added Sugar, Vitamin C-fortified Offering in 1-litre Presentation
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 68 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
- Table 69 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
- Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Consumers Demonstrate Preference for Healthier Options
- Players Seek To Overcome Price Hikes With Pack Size Reductions
- Seasonal Factors and Departure of Expats Influence Demand
- Competitive Landscape
- Almarai Strengthens Lead, Introduces New Premium Flavours
- Al Rabie Introduces Sugar-free Variants, Launches Mobile Shopping App
- Al Safi Extends Range With Healthier Options
- Category Data
- Table 82 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 83 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 85 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 89 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 91 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 92 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 94 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Rtd Coffee Grows From Low Base, But Set To Be Hit by Sugar Tax
- Category Gains Demand As Alternative To Carbonates and Energy Drinks
- New Variants and Pack Sizes Expected As Lifestyles Change
- Competitive Landscape
- Nescafe Receives Social Media Promotional Support
- Innovation Set To Increase As Category Becomes More Competitive
- Starbucks Offers Variety of Packaging Formats
- Category Data
- Table 97 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 98 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- Rtd Tea Benefits From Healthier Image Compared With Carbonates and Energy Drinks, But Sugar Tax May Cause Price Surge
- Rtd Tea's Western Image Bolsters Demand
- Health Trend Influences New Product Developments
- Competitive Landscape
- Lipton Benefits From Launches of New, Healthier Options
- Introduction of New Variants and Packaging Formats Expected
- Nai Introduced in Variety of Flavours, With Strong Promotional Support
- Category Data
- Table 109 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 110 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Unhealthy Perceptions Adversely Impact Energy Drinks
- Cheaper Products Gain Favour As Prices Rise, Demand Set To Continue Declining
- Health Warnings and Limits on Advertising and Promotion Stifle Potential
- Competitive Landscape
- Introduction of Sugar-free Variant Boosts Red Bull's Value Share, May Help Avoid Sugar Tax Price Increases
- Red Bull Extends Range, Code Red Brand Consolidates Leading Position
- New Product Developments Expected, With Social Media Support
- Category Data
- Table 122 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 123 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 124 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 125 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 126 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 128 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 130 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 131 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 132 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 133 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Government Sporting Initiatives Boost Awareness, But Lack of Distribution and Marketing Stifle Potential
- Advertising and Promotion Required To Achieve Further Growth
- Sports Drink Lack Visibility in Retail Outlets
- Competitive Landscape
- New Format Launch Boosts Al Jomaih Bottling Plant's Share
- New Pulz Product From Al Rabie Targets Sporting Enthusiasts With Added Value Benefits
- Social Media Set To Become Increasingly Important Marketing Tool
- Category Data
- Table 134 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 135 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 136 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 137 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 138 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 140 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 142 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 143 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 144 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 145 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Prospects