Soft Drinks in Russia


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Soft Drinks in Russia

After a very positive 2018 for Russia’s soft drinks industry, arising from the joint effects of the FIFA World Cup football tournament and the hot summer of that year, 2019 saw slower dynamics across the board in soft drinks. This was due to cooler weather in 2019, the market’s maturity, and VAT changes from 18% to 20%, which negatively impacted almost all categories and influenced average unit price growth. Drivers of 2019 which offset the weaker performance and served to reduce decline to some...

Euromonitor International's Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Soft Drinks in Russia \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nEXECUTIVE SUMMARY
Fewer positive influences on soft drinks in 2019 are offset by other factors
VAT hike raises prices, promotional activities less effective
Government initiative to tackle health issues influences product development
Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption
Sugar content and other health attributes set have considerable influence over forecast period
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Russia
Trends
DEFINITIONS
SOURCES
Summary 1 Research Sources
PROSPECTS
HEADLINES
PROSPECTS
While long-term benefits underpin continued growth, 2019 sees weaker performance due to absence of other factors
Still water dominates, flavoured and functional remain niche, but may benefit from consumer shift away from carbonates
Government implements new labelling requirements to tackle counterfeiting
COMPETITIVE LANDSCAPE
Aqua Star consolidates leading position
IDS Borjomi extends Svyatoy Istochnik brand into flavoured water
Entry of major multinationals may stimulate development of functional water
CATEGORY DATA
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Cooler summer in 2019 adversely impacts demand for carbonates
Reduced sugar non-cola carbonates perform well in light of health trend
Proposed tax hike likely to result in increased retail prices
COMPETITIVE LANDSCAPE
Multinationals dominate, but local player Aqualife PK OAO gains share
Deka AO falls foul of tax investigations
Alcoholic drinks players explore expansion into carbonates due to high competition in beer
CATEGORY DATA
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
HEADLINES
PROSPECTS
Concentrates represents a staple category, with manufacturers focussing elsewhere
Kvass powder concentrates widely used in traditional cooking
Concentrates seen as the poor relation
COMPETITIVE LANDSCAPE
Russkiy Produkt OAO consolidates leading position in 2019
Healthier options remain limited
Players unwilling to invest in concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Energy drinks’ functional benefits appeal as consumer lifestyles become increasingly fast-paced
Possibility of further restrictions on energy drink sales
Premium, “healthier” options offer potential for growth
COMPETITIVE LANDSCAPE
Rankings remain unchanged despite strong competition
Flash Up brand sees packaging redesign and new flavour introductions
PepsiCo’s Nature Rush gains share following effective advertising and promotional support
CATEGORY DATA
Table 88 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 89 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 90 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 91 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 92 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 96 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 97 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 98 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 99 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Juice returns to negative volume growth in 2019 due to poor performance of nectars
Increasing offer of “breakfast” juices to fit consumers’ increasingly active lifestyles.
Juice threatened on sugar tax and VAT fronts
COMPETITIVE LANDSCAPE
Multon ZAO maintains lead, expands product range
Sady Pridonya benefits from strong distribution and familiarity among consumers
Low awareness and high prices constrain organic products’ potential
CATEGORY DATA
Table 100 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 101 Off-trade Sales of Juice by Category: Value 2014-2019
Table 102 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 103 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 104 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 105 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 106 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 107 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 111 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 112 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 113 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
RTD coffee sees steady growth continue in 2019
RTD coffee needs to overcome traditional coffee culture
Limited understanding of RTD coffee in some regions
COMPETITIVE LANDSCAPE
Lotte Chilsung Let’s Be brand benefits from effective distribution and suitability for both hot and cold consumption
Forecourt retailers represents main channel for RTD coffee sales
New glass packaging formats convey premium positioning
CATEGORY DATA
Table 115 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 116 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Cooler weather dampens effect of players’ promotional investments
Consumer confusion regarding RTD tea, which also lacks currently popular attributes
Players need to promote RTD tea products with healthier attributes
COMPETITIVE LANDSCAPE
Lipton remains dominant, but sees share fall
Coca-Cola and Rosinka offer potential for aseptic bottling
Innovations and investments will influence performance of this competitive category
CATEGORY DATA
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 128 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Weaker performance of Powerade due to reduced promotion drags down whole category in 2019
Awareness of benefits raises popularity among fitness enthusiasts
Popularity of sports among young people contributes to demand
COMPETITIVE LANDSCAPE
Powerade remains sports drinks king, but sees share eroded by smaller brands
Consumers need to be educated regarding product attributes and distinctions between categories
Social media key to raising awareness and educating the target consumer base
CATEGORY DATA
Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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