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Soft Drinks in Russia

Soft Drinks in Russia

The rate of decline in soft drinks slowed in 2017, but the market was not able to overcome the circumstances of an unusually cold summer in Eastern Europe. This was the main barrier to almost all categories showing a recovery since the economic crisis in 2014. Summer is a high season for producers of soft drinks, but in 2017 expectations were ruined by the cold weather.

Euromonitor International's Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN RUSSIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Summarising Summer 2017
the Recovery in Soft Drinks Sales in 2017 Is Not As Strong As Expected
Retail Price Is the Main Driver in the Competitive Environment in 2017
New Product Developments Support Demand in 2017
Prospects for Soft Drinks Vary
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Russia
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Still Bottled Water Drives Growth of Category
Private Label Contributes To the Growth of Still Water
Russian Consumers Unconvinced by Added-value Products
Competitive Landscape
Coca-Cola Refreshments Zao and PepsiCo Holdings Ooo Are Losing Ground in Bottled Water
Expansion To the Regions As A Means To Drive Sales
Threats To Further Growth Still Exist
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Private Label Share in Carbonates Is Continuing To Grow
New Product Development Remains the Most Powerful Tool for Carbonates Growth
Carbonates Will Recover in 2018, With Growth in Volume
Competitive Landscape
Carbonates in Russia Led by International Players
Health and Wellness Trend Remains the Biggest Threat To Carbonates
No Major Changes in the Competitive Environment Lie Ahead
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Russian Tradition of Cooking at Home Matters
Flat Forecast for Concentrates
Interested Groups
Competitive Landscape
Concentres Are Non-core Products for Most Leading Companies
International Player Launches New Product in 2017
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 69 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Per Capita Consumption Continues To Drop in 2017
Optimisation of Production Costs Is A Way To Survive
Juice Will Witness Recovery by the End of 2019
Competitive Landscape
Domestic Companies Continue To Struggle To Increase Their Shares
Juices Positioned for Children Offer Competitive Advantages
the Remedy Is To Popularise of Juice Consumption
Category Data
Table 85 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 86 Off-trade Sales of Juice by Category: Value 2012-2017
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Rtd Coffee Both Pushed Forward and Hampered by Coffee Shop Culture
the Perception of Rtd Coffee As A Niche Product Persists
Competitive Landscape
Rtd Coffee Dominated by A Single Player
Rtd Coffee Development Is Closely Connected To the Development of Forecourt Retailers
Category Data
Table 100 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 101 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea Is A Drink With Low Awareness in Russia
No Recovery in Rtd Tea Expected in the Short Term
Competitive Landscape
Innovation in Packaging and Flavours Gives A Competitive Advantage
New Product Development Creates Potential To Growth
Category Data
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 113 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Offers Good Prospects for Growth
Energy Drinks Associated With A Healthy and Active Lifestyle
Competitiveness Within the On-trade Will Remain Good Competitive Tool
Competitive Landscape
Leaders Continue To Strengthen Their Positions
New Product Developments Boost Interest To Energy Drinks
Red Bull Leads On-trade Sales
Category Data
Table 125 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 126 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Demand for Sports Drinks Continues To Show Positive Dynamics
Wide Accessibility of Products Is the Main Driver of Sports Drinks
Competitive Landscape
Young People Remain the Core Audience for Sports Drinks
Major International Players Continued To Gain the Share
Category Data
Table 137 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 138 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Prospects

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