Market Research Logo

Soft Drinks in Portugal

Soft Drinks in Portugal

With the introduction of a levy on sugar and artificial sweetened drinks, and also intensive media coverage of this change, Portuguese consumers are reducing their consumption of traditional soft drinks, which is due to both health concerns and price changes. Under the new government tax, soft drinks with more than 80 grams of sugar per litre will be taxed at EUR16.46 per 100 litres, while soft drinks with fewer than 80 grams will pay a tax of EUR8.22 per 100 litres. The tax exempts nectars, 100...

Euromonitor International's Soft Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN PORTUGAL
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Posts An Overall Good Performance
Economic Recovery and Tourism Impact Positively on the Industry
National Manufacturers Dominate, But Opportunities for New Players Arise
Changing Consumer Demand Impacting New Product Development
Positive Outlook for the Soft Drinks Industry
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Portugal
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Perceived As Healthiest
Natural Ingredients and Botanical Flavours Changing the Category
Macroeconomic Improvements and Tourism Impact Positively on Bottled Water
Competitive Landscape
Local Players Dominate
Price Still Key, But There Are Opportunities for Premium Products
Consumers' Perception of Health and Wellness Includes Packaging
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Sugar Tax Impacting Both Sugar-sweetened and Artificially Sweetened Drinks
Discretionary Tax With Lower Impact on Low-calorie Carbonates
Government War on Sugar and Artificially Sweetened Drinks To Impact New Product Development
Competitive Landscape
Refrige SA - Sociedade Industrial De Refrigerantes Leads Carbonates
Premiumisation Driving New Product Development
Marketing Focus on On-trade Channel To Build Product Image
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Sugar Tax Introduction Influencing Performance
Stagnant Performance in Off-trade
Health and Wellness Influencing Concentrates in Opposing Ways
Competitive Landscape
Leading Brand Sunquick Changes Hands
Traditional Consumer Base Reflects the Category's Performance
Stagnant Outlook
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Sugar Tax To Positively Impact Juices
Affordability To Be the Main Driver of Consumers' Purchasing Decisions
As snackification Becomes More Mainstream, More Opportunities To Arise Within Juice
Competitive Landscape
Sumol+compal Distribuição Is the Undisputed Leader of Juice
Functional and Nostalgic Drinks Are Manufacturers' New Challenges
New Co-branded Products To Enhance Consumers' Experiences
Category Data
Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Niche Category of Rtd Coffee Is Growing
Influence of US Culture Is A Growth Driver for Rtd Coffee
New Product Launches Develop the Category
Competitive Landscape
Starbucks Brand Leads
Increasing Presence in Off-trade
Private Label Yet To Enter Rtd Coffee
Category Data
Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Government Tax on Sugar and Artificially Sweetened Drinks To Impact Negatively on the Performance of Rtd Tea
Despite Expected Sales Declines, Rtd Tea Has High Potential for New Product Development
Brand Positioning and A Focus on Communication To Support Sales
Competitive Landscape
Unilever Jerónimo Martins Leads Rtd Tea in 2017
Private Label Continues To Dominate Rtd Tea
Premiumisation and Exciting Flavours To Drive Innovation
Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Introduction of Sugar Tax Negatively Affects the Performance of Energy Drinks
On-trade Reflects the Positive Momentum of the Travel Industry and Improvements in the Economic Environment
Private Consumption and Demographic Trends Are Key Drivers
Competitive Landscape
Top Ranking Brands Remain Unchanged
Health and Wellness Shaping the Category's Prospects
Mainstream Health and Wellness Products
Category Data
Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sugar Tax Penalises Sports Drinks
Exercise Culture on the Rise and Set To Continue in the Years Ahead
Purchasing Power and Product Prices As Major Drivers
Competitive Landscape
Coca-Cola Iberian Partners Leads Sports Drinks, While Private Label Has A Strong Presence
Private Label Has A Strong Presence
Major Brands Invest in Sports Sponsoring
Category Data
Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
Rising Interest in Novelty To Drive Growth
Improvement in Macroeconomic Conditions and Greater Availability To Positively Impact Asian Speciality Drinks
Positive Outlook for Japanese Products
Competitive Landscape
Limited Number of Players Within the Category
Niche Status To Continue
Smaller Players To Boost Category Potential
Category Data
Table 144 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2017
Table 145 Off-trade Sales of Asian Speciality Drinks: Value 2013-2017
Table 146 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2017
Table 147 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2017
Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report