Soft Drinks Packaging in China
To attract young consumers, manufacturers are making efforts with a packaging makeover, tending towards packaging with cartoon characters, graphics with intellectual property, and a personalised touch. Nestlé printed well-known cartoon figures from the hit film Zootopia on its bottled water packaging when the company joined hands with Walt Disney in 2017. Nongfu Spring cooperated with mobile game, Yinyangshi from Net Easy, printing figures from Yinyangshi on its juice drinks in 2017. In the same...
Euromonitor International's Soft Drinks Packaging in China report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Soft Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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