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Soft Drinks in Nigeria

Soft Drinks in Nigeria

In 2017, bottled water remained the fastest growing soft drinks category in Nigeria. The inability to access safe drinking water and the poor provision of electricity in the country, especially given the hot weather conditions in Nigeria, continued to contribute to its good performance. At least half of the population purchases packaged water – particularly pouch and sachet varieties – on a daily basis due to poor water quality.

Euromonitor International's Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN NIGERIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Bottled Water Records Fast Growth
Poor Economic Conditions Limit Growth Prospects for Most Soft Drinks
Leading Companies Focus on Marketing Campaigns To Maintain Share
Limited Launches Seen in 2017 Due To Poor Economic Situation
Positive Growth Expected Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Nigeria
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Is Set To Grow Well Over the Forecast Period
Still Bottled Water Drives Overall Growth
Unit Price Increases Modestly in 2017 Following A Sharp Rise in 2016
Competitive Landscape
in A Fragmented Category, Coca-Cola Nigeria Ltd Maintains the Lead
No Major Changes in Value Share in 2017
Bottled Water Imports Are Banned, So Domestic Players Dominate
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Competition Drives Growth for Carbonates in 2017
Average Unit Price Fluctuates
Good Growth Expected Over the Forecast Period
Competitive Landscape
Coca-Cola Nigeria Leads Carbonates in Nigeria
Ajeast Nigeria Ltd's Big Brand Is the Best Performer in 2017
New Launches Focus on Smaller Pack Sizes
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Powder Concentrates Drives Growth
Population Growth Is Expected To Drive Overall Concentrates Growth
Unit Price Fluctuates But Should Stabilise Over Forecast Period
Competitive Landscape
Suntory Beverage & Food Nigeria Dominates Concentrates
Nutrifood Indonesia Pt Has the Best Performance
Tasty Time Nigeria Ltd Ranks Third
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Juice Is Set To Grow Well Over the Forecast Period
Various Juice Niches Present Growth Opportunities
Reconstituted 100% Juice Declines in 2017 Due To High Unit Prices
Competitive Landscape
Chi Ltd Leads Juice in Nigeria
Chi Ltd Is Also the Best Performer in 2017
Coca-Cola Nigeria Ltd Is the Second Player in Juice
Category Data
Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Rtd Tea Has Good Growth Potential From A Low Base
Products Are Positioned As Being Similar To Juice
Average Unit Price Rises Slowly in 2017
Competitive Landscape
Chi Ltd Dominates Rtd Tea in Nigeria
Chi Ltd Is Also the Best Performer in the Category
Lipton Is the Premium, International Brand in the Category
Category Data
Table 95 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 96 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 99 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 100 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 102 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Volume Growth Is Expected Over the Forecast Period
Energy Drinks Faces Various Challenges
Average Unit Price Stabilises in 2017
Competitive Landscape
Suntory Beverage & Food Leads in Volume Terms
Sun Mark Ltd's Bullet Has Fastest Growth in Volume Share
Coca-Cola Nigeria Launches Monster in Nigeria in 2017
Category Data
Table 108 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 109 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 110 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 111 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 112 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 116 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 117 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 118 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 119 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sales Volume Expected To Grow Well Over the Forecast Period
Sports Drinks Remains A Niche Category
Increased Interest in Exercising Is Expected To Boost Growth
Competitive Landscape
Suntory Beverage & Food Nigeria Ltd Dominates Sports Drinks
Suntory Beverage & Food Nigeria Cements Its Lead in 2017
Energade Is the Only Other Brand Present in Sports Drinks in 2017
Category Data
Table 120 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 121 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 122 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 123 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 128 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 129 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 130 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Prospects

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