Nigeria’s fast-growing population brings with it a continuing demand for soft drinks, especially as the climate is quite hot. Urbanisation also drives demand for ready-to-drink soft drinks amongst busy, on-the-go consumers, whilst the lack of potable water means that the bottled water category continues to thrive. Therefore, most categories saw good volume growth in 2016, even though it was weaker than over the review period, due to the negative impact of the recession on consumer spending power...
Euromonitor International's Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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