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Soft Drinks in the Netherlands

Soft Drinks in the Netherlands

In the Dutch soft drinks market, the categories which accounted for the bulk of volume sales remained under pressure in 2017. Cola, orange and lemonade/lime carbonates as well as 100% juice all suffered further declines, with the best performing categories being relatively small ones such as flavoured bottled water and energy drinks. As a result, the total volume sales of soft drinks fell for the sixth consecutive year. However, because of rising interest in premium products and smaller formats,...

Euromonitor International's Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN THE NETHERLANDS
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Larger Volume Categories Under Increasing Pressure
Health Concerns A Major Issue for Dutch Consumers
Major Players Focus on Developing Healthier Alternatives
New Product Launches Target Adult Consumers
Negative Image of Many Soft Drinks To Limit Industry Growth Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in the Netherlands
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water the Ultimate Clean Label Product
Bottled Water Becoming More Mature
Functional Bottled Water the Only Category To Record A Decline
Competitive Landscape
Major Players Scramble To Capitalise on the Growth of Flavoured Bottled Water
Bottled Water To Face Increased Competition From Other Categories
Producers To Further Broaden the Appeal of Their Products by Targeting Specific Consumer Groups
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Sees A Shift Towards Products Targeted at Adults
Sugar-averse Consumers Lead To Major Changes
Further Decline in Volume Sales Inevitable
Competitive Landscape
Coca-Cola Seeking Value Rather Than Volume Growth
Several Major Players Invest in Ranges Targeted at Adults
Niche Players Take Share From Major Brand Manufacturers
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Growing Sugar Concerns Put Category Under Pressure
Watery Juices and Flavoured Bottled Water the Category's Main Competitors
Category Needs To Reinvent Itself
Competitive Landscape
HJ Heinz the Leading Company But Losing Share
Bb Drinks Likely To Chip Away at the Share of HJ Heinz
Craft Concentrates Likely To Enter the Category
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Concerns About Sugar
Products With Added Vegetable Juice Or Other Natural Ingredients Offer An Opportunity for Growth
Homemade and Unpackaged Juices Damage Sales
Competitive Landscape
Royal Frieslandcampina Continues To Lose Share
Private Label Under Pressure in Large Categories But Performing Well in Growing Niches
Juice Drinks Producers Reposition Their Brands
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 80 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 81 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 82 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 85 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Espresso Rtd Coffee Shows Promise
Confusion About the Position of Rtd Coffee in the Off-trade Limits Growth
Negative Image Due To Being Seen As A High-calorie Product
Competitive Landscape
Douwe Egberts Nederland Leads the Category
Emmi Benelux the Most Successful Player in Forecourt Retailing
Launch of Ah Ijskoude Shows Confidence in the Category
Category Data
Table 91 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 92 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
High-sugar Rtd Teas Under Pressure
Success of Flavoured Bottled Water An Example for Manufacturers To Follow
Green and Herbal Rtd Tea Variants Show Potential for Further Growth
Competitive Landscape
Unilever Reformulates Its Regular Carbonated Rtd Tea Range
Bb Drinks An Interesting Challenger But With Limited Potential
Coca-Cola Enterprises To Step Up Its Activities in Rtd Tea
Category Data
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 104 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 107 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Positioned As Functional Rather Than Soft Beverages
Energy Drinks Become More Mainstream
the Max Effect Will Likely Last for A Few More Years
Competitive Landscape
Red Bull Nederland the Leading Force in Energy Drinks
Coca-Cola Enterprises Struggles
Major Players Not Very Successful With Reduced-sugar Energy Drinks
Category Data
Table 116 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 117 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 118 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 119 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 120 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 124 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 126 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 127 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sports Drinks Not A Strategic Priority
Reduced-sugar Sports Drinks Unlikely To Become Available
Sports Drinks Close To Rock Bottom
Competitive Landscape
Leading Players Struggle
Coca-Cola Ranks Second Through Its Aquarius Brand
Major Players Looking To Other Categories for Expansion
Category Data
Table 128 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 129 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 130 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 131 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 136 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 138 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
Ethnic Diversity Drives Category Growth
Urbanisation To Support the Further Development of Asian Speciality Drinks
Asian Speciality Drinks Likely To Remain A Niche
Competitive Landscape
Real Tropical Food's Mogu Mogu the Most Popular Brand
Most Products Are High in Sugar
New Entrants Needed To Surpass Expectations
Category Data
Table 140 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 141 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 142 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 143 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 144 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 145 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 146 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 147 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

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