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Soft Drinks in Morocco

Soft Drinks in Morocco

Soft drinks sales in Morocco continue to grow, but at a slow pace. Carbonates are registering a poor performance because of rising health awareness amongst consumers. In bottled water, the leading company – Les Eaux Minérales d'Oulmès – has been subject to a boycott of its main brand, Sidi Ali. Les Eaux Minérales d'Oulmès will thus ultimately lose some of its value share over the long term. Juices is characterised by fragmentation. In energy drinks, Red Bull continues to hold the leading positio...

Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN MOROCCO
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Rates Differ Across Categories
A Boycott Has Impacted Sales of Sidi Ali Products in Morocco
Competition Is Getting Fiercer, But Market Leaders Maintain Their Rankings
New Packaging Design Is A Marketing Strategy Adopted by Most Market Leaders
Soft Drinks in Morocco Will Continue To Register Slight Growth As the Market Is Not Yet Mature
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Appendix
Fountain Sales in Morocco
Sources
Summary 1 Research Sources
Headlines
Prospects
the Low Quality of Tap Water in Big Cities Has Driven the Growth of Bottled Water
the Boycott Has Negatively Impacted the Growth of Sidi Ali Products in Morocco
Still Bottled Spring Water Is Growing Rapidly
Competitive Landscape
Les Eaux Minérales D'oulmès Continues To Lead
TV Advertising Is the Main Tool Used by Bottled Water Brands
Mondariz Is Competing Very Well Against Local Products
Category Data
Table 28 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 29 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Carbonates in Morocco Are Recording A Poor Performance
Growth in Tonic Water in Morocco
Shift in Consumption Habits Is Driving Growth in Reduced Sugar Carbonates
Competitive Landscape
Coca-Cola Continues To Be the Leading Brand in the Moroccan Market
PepsiCo Is Gaining Slight Value Share From Competitors
Competition Arises From Substitute Products
Category Data
Table 40 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 41 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 44 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 48 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Headlines
Prospects
the Growth of Concentrates Is Mainly Driven by the Low-income Segment
the Future of Powder Concentrates Is Uncertain
Liquid Concentrates Are Dominated by Two Brands in Morocco
Competitive Landscape
Bourchanin & Cie SA Continues To Be the Leader in Liquid Concentrates
Tang Products Are Enjoying Popularity in the Powder Concentrates Market
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 58 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 59 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 61 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 62 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 63 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 64 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 65 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 66 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 67 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 74 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Brand Leaders Focus on New Product Development To Drive Growth in Juice
Private Label Products Are Helping To Drive Sales
Natural and Juice Detoxing Are Current Trends in Morocco
Competitive Landscape
Mutandis Has Developed Three Product Lines To Satisfy All Segments
Agro Juice Processing Is Keeping Up With the Competition Through Innovation
Home-made Juices in Independent Shops Are An Indirect Competitor
Category Data
Table 75 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 76 Off-trade Sales of Juice by Category: Value 2013-2018
Table 77 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 78 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 79 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 80 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 81 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 84 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtd Tea Is Growing Rapidly in Morocco
Consumers Are Still To Adopt Rtd Tea in Their Daily Consumption
Competitive Landscape
Unilever Maghreb SA Dominates Sales
Competition From Hot Drinks Products
Category Data
Table 90 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 91 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 92 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 93 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 94 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 95 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
the Youth Population Propels the Growth of Energy Drinks in the Country
Tourism Industry Is Driving Sales of Energy Drinks in Morocco
Growing Health Awareness in Morocco Is Not Favouring the Consumption of Energy Drinks
Competitive Landscape
Red Bull Is the Dominant Energy Drink in Morocco
Monster Energy Is A New Brand Entrant That Aims To Gain Share in Morocco
Competition Is Rising From Illegal Trade
Category Data
Table 103 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 104 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Prospects
Prospects

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