After the special tax on sugar-sweetened beverages (IEPS) which entered into force in 2014, the soft drinks industry neared full recovery in 2016. Aided by new product launches by manufacturers, and by readjustments in the budgets of consumers, soft drinks is observing sustained growth. During 2016, pricing and marketing strategies played a key role in the growth of the industry which encountered many challenges in terms of consumer perception over the review period.
Euromonitor International's Soft Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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