Soft drinks generated strong off-trade current value and volume growth during 2016 as urbanisation and rising demand for convenience contributed to the strong performance of the industry. This can be seen in rising average unit prices in certain soft drinks categories as consumers are excited to sample new products, with as demand remaining strong for health and wellness beverages with premium price positioning. Nevertheless, other categories like such as juice, RTD coffee and RTD tea saw slight...
Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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