Despite the ongoing political crisis and the resulting stagnant economic growth in Macedonia, soft drinks continued to grow in 2016 at stable rates. The largest soft drinks categories again achieved growth, in line with the averages of the review period. Unit prices of soft drinks increased in line with the official inflation rate in 2016. A new niche category emerged over the late review period, not from concentrate 100% juice, and boomed in both off-trade volume and value terms, significantly...
Euromonitor International's Soft Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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