Soft Drinks in Lithuania

Soft Drinks in Lithuania

Although not as impressive compared to 2018 when Lithuania experienced a hotter and prolonged summer season than normal, soft drinks still recorded strong off-trade demand in 2019, in part driven by decreasing consumption of alcoholic drinks linked to higher excise taxes in 2018 and a further rise in 2019, specifically for spirits. Stricter regulations also resulted in reduced selling hours and the age restriction increasing to 20 years, with advertising for alcoholic drinks also becoming restri...

Euromonitor International's Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Soft Drinks in Lithuania
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Ongoing Impressive Performance for Soft Drinks Supported by Restrictions on Alcohol, and A Warm Summer
Premiumisation and Health Are Two Influential Trends on the Development of Niche Areas of Soft Drinks
Intensifying Competition Leads To Some Consolidation Amongst Leading Players, With Private Label Gaining Ground
Players Look To Differentiation in Terms of Flavours, Ingredients, and Packaging To Attract Consumers' Attention
Stronger Performance Predicted for Soft Drinks Supported by Positive Economic Outlook and Further Premiumisation and Health Trends
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Health Trend Continues To Drive Demand for Bottled Water As Consumers Increasingly Move Away From Certain Carbonates and Juice Drinks
Despite Slower Growth Due To Cooler Summer, Bottled Water Set To Record Stronger Performance Over Forecast Period
Producers Attempt To Attract Consumers Through Novel Or Redesigned Packaging
Competitive Landscape
Further Share Gains for the Three Leading Players
Borjomi Continues To Record Strong Growth Following Launch of Novel Packaging Concept
Segmentation Offered by Kubus With First Child-targeted Bottled Water
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Demand for Reduced Sugar Carbonates in Line With Rising Health Trend, Although More Natural Soft Drinks Could Pose Threat To Stronger Growth
Smaller Cans Offer Portion Control and Address Demand for On-the-go Consumption
Niche Area of Mixers Answer Demand for Craft Premium Carbonates Following On-trade Trend
Competitive Landscape
Dominant Coca-Cola Could Feel Pressure From Dynamic Pepsi Moving Forward
New Entry Barley Bros Could Answer Demand for Naturally Low in Sugar Carbonates
Rc Cola To Enter Carbonates Supported by Strong Investment From Local Player
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Concentrates Remains Small Category With Competition From Rtd Formats
Health Trend Encourages Offer of Reduced Sugar and Natural Ingredients
Brand Loyalty Decreasing With Increasing Presence of Affordable Private Label
Competitive Landscape
Intensifying Competition Within Liquid Concentrates Leads To Loss of Share for Rasa
Emphasis on Natural Ingredients for New Launch by Local Player Acorus Calamus Uab
Niche of Sports Drinks in Powder Concentrates Offers Competition To Rtd Format
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Increasingly Turn Away From Perceived Unhealthy Juice Variants
Chilled Smoothies and Functional Juice Drives Demand for Not From Concentrate 100% Juice
Brands Extend Ranges To Offer Premium Or Organic Products in Line With Health Trend, Supporting Higher Value Growth
Competitive Landscape
Strong Performances for Leading Players As They Extend Their Ranges To Capitalise on Health Trend
Orkla Foods Attempts To Capitalise on Smoothie Trend With New Launch
Local Brand Likely To Gain Attention From Consumers Looking for Healthy On-the-go Juice Products
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Impressive Growth for Rtd Coffee But Category Is Likely To Remain A Niche
High Unit Prices Could Be Deterrent To Potential for Stronger Sales
Further Development of Health and Wellness Products Likely Over Forecast Period
Competitive Landscape
Leading Player Paulig Baltic Continues To Expand Range and Extend Consumer Reach
Protein-enriched Brand Likely To Attract Niche Sports Crowd
Strong Performance by Lidl As Its Offers More Affordable Option To Branded Rtd Coffee
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 94 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Rtd Tea With Increasing Demand for Low Sugar Healthier Variants
Niche of Carbonated Rtd Tea Given Boost by Hype Surrounding Kombucha
Increasing Competition Over Forecast Period Will Lead To Lower Price for Carbonated Rtd Tea
Competitive Landscape
Fuze Tea Continues To Gain Share With Expansive Portfolio
Juice Producer Expands Into Dynamic Carbonated Rtd Tea With Organic Offer
Kombucha Trend Continues To Result in New Brand Launches
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Improving Formulations and Consumer Trust Help To Support Ongoing Strong Demand for Energy Drinks
Intense Competition Encourages Greater Investment in Marketing Strategies
Demand for Reduced Sugar Products in Lithuania Also Influence Development of Energy Drinks
Competitive Landscape
Leading Brands Consolidate Their Positions While Lidl Offers Affordable Alternative
Monster Energy Looks To Innovation To Maintain Consumers' Attention With Healthier-positioned Variant
Struggling Burn Looks To Attract More Frequent Consumers of Energy Drinks With Larger Pack Sizes
Category Data
Table 117 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 118 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Niche of Sports Drinks Records Ongoing Strong Growth Supported by Increasing Health and Fitness Trends
Sports Drinks Benefitting From Wider Exposure To General Population
Sports Drinks Faces Competition From Alternative Sources for Nutrition Or Hydration Purposes
Competitive Landscape
Powerade Consolidates Its Position As Leading Sports Drinks Following Official Entry
Sports Drinks Could Benefit From Increasing Exposure at Sporting Events
Private Label Could Enter Sports Drinks in Long Term Depending on Category's Expansion
Category Data
Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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