Soft Drinks in Kazakhstan

Soft Drinks in Kazakhstan

Steady growth of soft drinks in Kazakhstan in 2019 is attributable to population growth, the stable economic situation in the country and the emergence of new product developments that meet the demands of local consumers. Manufacturers focused on products with natural claims and a healthy product positioning with new and usual flavours. Domestic manufacturers strengthened their position in 2019 due to increased production capacity, investment in high-tech equipment, active new product developmen...

Euromonitor International's Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Kazakhstan
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Population Growth, Stable Economy and New Products Ensure Steady Growth in 2019
Stronger Manufacturer Focus on Product Positioning and Ingredients Due To Health and Wellness Trend
Strengthened Position of Domestic Manufacturers Thanks To Investment, New Products and Marketing Efforts
New Products Influenced by Health and Wellness Trend in 2019
Positive Economic and Political Situation and Innovation To Drive Future Sales
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Poor Tap Water Quality and Health and Wellness Trend Drive Demand for Bottled Water
Changes To Packaging Law and Premiumisation in 2019
Still Bottled Water Continues To Outperform Carbonated Due To Changing Consumption Patterns
Competitive Landscape
Strong Presence of Local Companies Due To Their Affordable Prices and Well-known Brands
Manufacturers Focus on Flavoured Bottled Water and Marketing in 2019
Opportunity for the Development of Private Label
Category Data
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Carbonates Remains Competitive in 2019 Despite Health and Wellness Trend
Increasing Health and Wellness Trend Influences Product Choice
Price Plays A Significant Role in Consumers' Choices
Competitive Landscape
International Companies Continue To Lead Thanks To Strong Brand Awareness and Marketing Campaigns
Focus on Health and Wellness in 2019
Local Companies Lead Non-cola Carbonates With Their Established Flavours
Category Data
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Low Demand for Unhealthy, Outdated Concentrates in Kazakhstan
Development Opportunity With Better for You Products
Competitive Landscape
Plethora of Small Players Under others Lead
Potential for Private Label Development
Competition From Flavoured Bottled Water Hampers Growth
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 64 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Continues To Influence Juice in 2019
Juice Consumption Still Developing in Kazakhstan
Children Are Key Target Consumers of Juice
Competitive Landscape
Three Leading Companies Benefit From Strong Availability, Recognition and Marketing Campaigns
Turkish Juice Brand Doganay Introduced in 2019
On-the-go Consumption Changes Formats of Packaging
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 80 Off-trade Sales of Juice by Category: Value 2014-2019
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 85 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Seasonal Product With Strong Demand in Summer
Differentiation and Unique Flavours Demanded by Consumers
Competition From Other Drinks and Price Curb Growth of Rtd Tea
Competitive Landscape
New Packaging and Flavours for Leading Fuse Tea in 2019
Local Companies Lead With Their Well-known and Affordable Brands
Future Manufacturer Focus on Healthier Options and the On-trade Channel
Category Data
Table 91 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 92 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 93 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 94 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 97 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Negative Image of Energy Drinks Fails To Restrain Growth
Young Generation Is Target Audience for Energy Drinks
Opportunity for the Development of Healthier Products Over the Forecast Period
Competitive Landscape
Local Players Lead With Their Well-established and Affordable Products
Strong Brand Loyalty of Affordable Gorilla and Dizzy Energy
Manufacturers Active With Promotions in 2019
Category Data
Table 103 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 104 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Prospects

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