Soft Drinks in Japan
Most soft drinks categories saw decline in both volume and current value terms in Japan in 2019. However, in several cases this resulted primarily from unfavourable summer weather conditions during the year following on the heels of a particularly hot summer and strong sales in 2018. Indeed, the underlying trends in categories such as bottled water and Asian speciality drinks remained positive despite falling sales in 2019, as such products continued to resonate strongly with prevailing trends t...
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Japan
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Decline in 2019, But Underlying Trends Offer Notable Opportunities
- 2019 Sees Major Brands Extend Into Key Growth Areas
- Major Players Feeling the Impact of Changing Demand
- Changing Market Conditions Placing Increasing Onus on Npd
- Healthy and Modern Product Images the Key To Success in the Forecast Period
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Japan
- Definitions
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Bottled Water Well-placed To Meet Health-focused Demand
- Carbonated Bottled Water Sees Strong Growth Underpinned by Key Trends
- Flavoured Bottled Water Experiences Downturn
- Competitive Landscape
- Domestic Brands Dominate
- Suntory Beverage & Food Ltd Retains Lead Despite Share Erosion
- Asahi Soft Drinks Increases Its Dominance in Growth Category
- Category Data
- Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health-consciousness and Mixed Drinks Boost Growth Categories
- Cola Carbonates Suffering From Rise in Health-awareness
- Increasing Interest in Clear Carbonates
- Competitive Landscape
- Coca-Cola Targets Demand for Clear Drinks
- Asahi Strong in Non-cola Carbonates
- Kirin's Renewal Brings Brand Up To Date
- Category Data
- Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
- Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Concentrates Manufacturers Focusing on the Health and Wellness Trend
- Powder Format Set To See Ongoing Decline
- Iced Coffee and Iced Tea Concentrates Out of Step With Demand
- Competitive Landscape
- Asahi Soft Drinks Remains Dominant
- Leaders Benefit From Health-orientated Positioning
- Mitsukan Promotes the Power of Vinegar
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
- Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
- Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health Trend Having A Varied Impact
- Tomato Juice Maintains A Loyal Consumer Base
- Familiar Products Outperforming superfruits
- Competitive Landscape
- Kagome's Double Ffc Helps It To Gain Share
- Leader Adapts Offer To Evolving Demand
- Vegetable Juice Brands Struggling To Match Performance of Tomato Juice
- Category Data
- Table 88 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 89 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 91 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 95 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 97 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 98 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 100 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Shift in Consumer Taste Dampens Demand for Rtd Coffee
- Pet Bottled Coffee Creates New Modes of Consumption
- Pet Bottled Coffee Offers Significantly Lower Profitability
- Competitive Landscape
- Craft Boss Continues To Perform Well for Suntory
- Asahi Looks To Build on Popularity of foam Coffee
- Kirin Introduces New Product in Large Format
- Category Data
- Table 103 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 104 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- Rtd Black Tea Building on Tapioca Milk Tea Boom
- Health and Hydration Boost Mugicha's Performance
- Consumers Shift From Foshu To Ffc
- Competitive Landscape
- Ito En Ltd Successfully Targets Consumer Interest in Less Sweet Products
- Suntory Extending Brands From Other Categories Into Rtd Tea
- Coca-cola's New Tea Benefits From Use of Natural Ingredients
- Category Data
- Table 115 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 116 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Modern Brands Expand Consumer Base To Younger Men and Women
- Increasing Range of Products
- Expansion of Offer Leading To Polarisation
- Competitive Landscape
- Monster Energy Successfully Courts Younger Consumers
- Coca-Cola Aims To Bring Offer Up To Date
- Domestic Players Looking To Expand in Energy Drinks by Targeting Younger Consumers
- Category Data
- Table 128 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 129 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 130 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 131 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 132 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 133 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 134 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 135 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 136 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 137 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 138 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 139 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Sports Drinks Returns To Decline After Hot Summer Provides Short-term Boost
- Struggling To Compete With Rival Hydrating Products
- Manufacturers Need To Reconsider Positioning
- Competitive Landscape
- Little Incentive for Coca-Cola (japan) Co Ltd To Build on Lead
- Otsuka Holdings Works To Reposition Pocari Sweat
- Green Dakara Stands Out in Declining Category
- Category Data
- Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Compatibility With Health and Wellness Trend Provides Positive Outlook
- Consumers Reassured by Natural Ingredients
- Modern Positioning Required in An Increasingly Competitive Environment
- Competitive Landscape
- Asahi Focusing on Health Benefits of Calpis
- New Product Range Targets Brain Health and Productivity
- Black Vinegar Demand Boosted by Media Attention
- Category Data
- Table 152 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
- Table 153 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
- Table 154 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
- Table 155 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
- Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
- Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
- Table 158 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
- Table 159 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
- Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
- Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
- Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
- Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024