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Soft Drinks in Italy

Soft Drinks in Italy

Overall soft drinks saw only moderate growth in Italy in 2017, as consumers looked for healthier alternatives and were increasingly concerned with their intake levels of sugar, additives and preservatives, in order to try to better balance their diets and limit the presence of unhealthy substances.

Euromonitor International's Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN ITALY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Poor Performance of Soft Drinks
Health and Wellness Is A Driver for Growth
Smaller Players Are Gaining Share
New Formulations, Formats and Targets
Uncertain Future for Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Italy
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Good Performance of Bottled Water
Increased Knowledge of Bottled Water Varieties
Sustainability Will Remain Very Important
Competitive Landscape
Smaller Formats Are Gaining Ground
Players Invest in Sustainability
the Importance of Health and Wellness
Category Data
Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Poor Performance of Carbonates
Innovation in Premium and Organic Drinks
Positive Trend for the Aperitif
Competitive Landscape
San Benedetto SpA Drives Innovation
Innovation A Key Element in Players' Growth
Local Ingredients-based New Launches
Category Data
Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Concentrates Must Fight Against healthier Alternatives
Health and Wellness A Growing Trend
Innovation in Liquid Concentrates
Competitive Landscape
Leading Performance of Fabbri 1905 SpA
Smaller Formats Are Expected To Increase
Private Label Must Stay on the Ball
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 71 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
the Importance of Innovation As A Driver of Growth
What Consumers Look for in Juices
Health and Wellness Will Become Increasingly Important
Competitive Landscape
Communication To Highlight the Benefits of Juices
Innovation Within Health and Wellness
A Fragmented Category
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 88 Off-trade Sales of Juice by Category: Value 2012-2017
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Rtd Coffee To Remain A Niche
Targeting Younger Consumers
Innovation As A Driver of Growth
Competitive Landscape
Leading Position of Nestlé Italiana SpA
New Players Entering the Market
A Widening Market for Rtd Coffee
Category Data
Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Poor Performance of Rtd Tea
Health and Wellness Remains A Key Driver
Transparency and Clear Communication
Competitive Landscape
Acqua Minerale San Benedetto SpA Goes Organic
Rising Private Label
Sparkling Innovations
Category Data
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Performance Affected by Health Concerns
Younger Consumers Are the Target for Energy Drinks
Health and Wellness As A Driver of Growth
Competitive Landscape
Sales Dominated by Red Bull SRL
Increases Product Segmentation
More Players Expected To Enter the Category
Category Data
Table 127 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 128 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Poor Performance of Sport Drinks
Health and Wellness Trend Drives Innovation
Poor Image of Sport Drinks Will Undermine Performance
Competitive Landscape
PepsiCo Beverage Italia Leads Sales
Acqua Minerale San Benedetto Goes Organic
Widening Product and Distribution Offer
Category Data
Table 139 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 140 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
A Growing Market for Asian Speciality Drinks
Product Development and Innovation Is Key
Targeting Younger Consumers
Competitive Landscape
Asian Players Remain the Leaders in the Category
the On-trade Is An Important Channel
Small Investments in Communication
Category Data
Table 151 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2017
Table 152 Off-trade Sales of Asian Speciality Drinks: Value 2013-2017
Table 153 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2017
Table 154 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2017
Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 157 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 158 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

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