Soft Drinks in Ireland

Soft Drinks in Ireland

The lockdown restrictions which came into force in Ireland to limit the spread of COVID-19 affected all soft drinks categories in 2020. Foodservice outlets were forced to close their doors, causing on-trade sales to plummet during the first half of 2020, with some outlets permanently shutting due to loss of profits. Even when restaurants and pubs were able to reopen, extra hygiene measures came into force and capacity limitations were imposed to stop the spread of the virus. However, the off-tra...

Euromonitor International's Soft Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Soft Drinks in Ireland
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Ireland
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes steep decline in on-trade sales, while off-trade volume sales grow
Coca–Cola still king of cola carbonates in 2020
Low and no sugar variants blur the distinction between carbonate variants
RECOVERY AND OPPORTUNITIES
Sugar substitutes take the spotlight, and concern with caffeine continues
Private label expected to make steady gains in coming years
E-commerce will become increasingly important into forecast period
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has dampened on-trade volume sales for juice in 2020
Unit prices for juices increase in 2020 due to higher manufacturing costs
Traditional distribution channels see boost in sales in 2020 during lockdown period
RECOVERY AND OPPORTUNITIES
Health will become increasingly important into the forecast period, as companies innovate with new products
Coconut water will struggles to emerge from niche
Orange juice likely to remain a sweet choice for consumers
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 53 Off-trade Sales of Juice by Category: Value 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales to discounters and supermarkets as consumers stockpile
Brands crack down on plastic packaging
As bottled water gets smart, consumers spend more
RECOVERY AND OPPORTUNITIES
Big brands will go for fuller flavour in coming years with new product innovations
Poor domestic water supply will continue giving private label a sales bump
War on plastic continues
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions slow demand for sports drinks
Sports drinks companies strive to cut down sugar, as consumers turn away from sugary drinks
Sponsorship remains a core strategy
RECOVERY AND OPPORTUNITIES
Clean and green trend will intensify into the forecast period
Surge in alternatives will alter the landscape in coming years
Electrolytes and the internet will continue to sway the young
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions limit sales of energy drinks in 2020 as socialising is limited
E-commerce sales surge in 2020 due to COVID-19
Red Bull stays ahead with new product launch
RECOVERY AND OPPORTUNITIES
On-trade recovery likely to be slow in early forecast period, as younger consumers face lower disposable incomes
Low sugar energy drinks will become increasingly important into the forecast period
Caffeine in the crosshairs
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown caused boom in popularity for concentrates, though on-trade suffers
Britvic still commanding loyalty
Brands respond to demand for healthy variants
RECOVERY AND OPPORTUNITIES
Private label products expected to see growth into forecast period as consumers seek more affordable products
Sugar substitutes expected to strengthen sales in coming years
The recovery of on-trade looks mixed
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce becomes more popular distribution channel for RTD tea in 2020
Products reformulated in wake of sugar tax
RTD tea sees unit price increase in 2020 due to supply chain issues
RECOVERY AND OPPORTUNITIES
Innovation will continue to be driven by wellness trends and environmental concerns
Increased awareness likely to lead to greater growth in coming years
RTD tea expected to gain premium status into forecast period
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce became an increasingly important distribution channel during lockdown restrictions
As taste improves, the range of variants expands in 2020
RTD coffee unit price increases in 2020, as consumers are prepared to pay for convenience
RECOVERY AND OPPORTUNITIES
Sophisticated consumers expect more from products
On-trade sales of RTD coffee expected to recover into the forecast period
Unit prices likely to stabilise into the forecast period
CATEGORY DATA
Table 134 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 135 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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