Soft Drinks in Indonesia

Soft Drinks in Indonesia

In 2020, soft drinks sales, both volume and value, have experienced a sharp decline as a result of COVID-19. The implementation of large-scale social restrictions and social distancing measures (PSBB) in Indonesia during April-July has been the main cause of the decrease, with the dine-in option highly limited in foodservice and operating hours shortened in modern grocery retailers, where there have also been closures. Energy drinks has proved to be the category with the steepest decline in the...

Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Soft Drinks in Indonesia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Indonesia
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Both foodservice and retail sales fall as COVID-19 hits Indonesia
Leader retains its fizz during COVID-19 headwinds
Negative sugary image hampers prospects for carbonates
RECOVERY AND OPPORTUNITIES
No shortcut back to pre-COVID-19 sales levels
Increasing health-awareness to keep blighting carbonates
Expansion in product range is needed to strengthen appeal
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Juice deemed non-essential by some, with limited distribution also dampening sales
Tirta leadership remains robust despite category sales losses
Discounts and attractive bundles feature prominently
RECOVERY AND OPPORTUNITIES
Rebounds predicted in 2021 for on-trade and retail, but complete recoveries could take much longer
Health-orientated innovation now more relevant than before
Portable products in smaller packs align with on-the-go consumption
CATEGORY DATA
Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 55 Off-trade Sales of Juice by Category: Value 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion diminishes purchasing frequency, as consumers shift to large packs
Tirta Fresindo closes the gap on leader Danone
Bottled water benefiting from health trend
RECOVERY AND OPPORTUNITIES
More health-mindful consumers to make bottled water their soft drinks preference
Price-sensitivity high again owing to COVID-19, favouring bottled water
Functional bottled water is appealing – but high prices likely to prevent mainstream demand
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Moderate retail volume decline triggered by home seclusion
Tirta stands out for growth in declining category, but Amerta remains clear leader
Rising health-awareness and busier lifestyles in Indonesia favour sports drinks
RECOVERY AND OPPORTUNITIES
Healthy positioning of sports drinks likely to appeal even more
Greater foodservice penetration and new consumer group to aid on-trade recovery
More affordable sports drinks likely to gain further ground but remain niche overall
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Reliance on active lifestyles sees sales drop strongly as COVID-19 keeps Indonesians at home
Kino gaining in share despite sales loss, though Asia Health Energi is still very much number one
Cheaper cup packs make energy drinks more accessible and convenient
RECOVERY AND OPPORTUNITIES
Category set to re-energise in 2021, but general demand set to keep falling
Greater scope for low-priced energy drinks as economy contracts
The lower-income male demographic to remain the key consumer group
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand diluted by sales channel restrictions
Leader Lasalle more robust than others to 2020 challenges
Powder concentrates out of alignment with health and lifestyle trends
RECOVERY AND OPPORTUNITIES
Competition from other soft drinks and category maturity pose big hurdles
Convenience and health trends are leaving concentrates behind
Added-value features could prove fruitful for concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 110 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 111 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 113 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 114 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 115 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 117 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 118 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 122 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic halts good sales momentum in RTD tea
Low prices and traditional sales channels mitigate losses for leader CS2
Flavour innovation a key platform for standout and winning new custom
RECOVERY AND OPPORTUNITIES
Instant recovery unlikely but RTD tea will remain popular
RTD tea formulations set to use less sugar
Convenience trend to resume, requiring compact RTD tea packs
CATEGORY DATA
Table 123 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 124 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Foodservice coffee players turn to retailing RTD coffee amid COVID-19
Tirta withstands increasing competition to lead sales again
RTD coffee continues to outperform other soft drinks
RECOVERY AND OPPORTUNITIES
Quick bounce-back predicted for retail sales
Consumer base to expand with younger Indonesians targeted
Competition predicted to heat up
CATEGORY DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 137 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 140 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 142 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Limitations on modern grocery retailers result in drop in volume sales
Contrasting fortunes for sales leaders in 2020
Price-competition intensifying in Asian speciality drinks
RECOVERY AND OPPORTUNITIES
Retail performance back on track from 2021
Higher-income groups targeted in modern sales channels
As competition strengthens, innovation is predicted to increase
CATEGORY DATA
Table 148 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 149 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 150 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 151 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 152 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 153 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 154 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 155 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

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