Soft Drinks in Hungary
The Hungarian economy continued to improve in 2019, with low unemployment levels and repeated rises in the minimum wage resulting in a further strengthening of purchasing power, which allowed for greater spending on groceries, including soft drinks. Consumer confidence continued to improve, and off-trade sales continued to grow in both volume and value terms, as more consumers could afford to spend on non-essential and impulse products. On-trade sales are also growing thanks to rising consumer f...
Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Hungary
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Soft Drinks Growing Thanks To Improving Economy and Rising Tourism Levels
- Healthier Soft Drinks Continue To Perform Strongly
- Innovation and Promotion To the Fore Among Soft Drinks Players
- Health and Wellness Driving Product Development and Innovation in Soft Drinks
- Health Trends Wil Continue To Help Shape the Growing Soft Drinks Market
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Hungary
- Definitions
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Health Trend Is A Major Growth Driver in the Mature Bottled Water Category
- Still Bottled Water Outperforming Carbonated Bottled Water
- Functional Bottled Water the Most Dynamic Product
- Competitive Landscape
- Leading Player's Magnesia Brand Is Proving Attractive To Health-conscious Consumers
- Online Sales Increasing the Availability of Purified and Bulk Water
- Natural Mineral Bottled Water A Popular Health-conscious Choice in the On-trade
- Category Data
- Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Hot Weather and Increasing Disposable Income Help Boost Sales of Carbonates
- Players Continue To Promote and Market Their Products To Maintain Consumer Awareness
- On-trade Continues To Outperform Off-trade
- Competitive Landscape
- Coca-Cola Focusing on zero Products
- Szentkirályi-kékkúti Ásványvíz To Take Over the Pepsi Brand in Hungary
- Hell Energy Expands Its Production Facilities in A Bid To Boost Domestic Sales and Exports
- Category Data
- Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
- Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Concentrates Back in Vogue Thanks To Healthier Variants and New Flavours
- All-natural Products A Good Way for Liquid Concentrates To Fight Off Competition From Other Soft Drinks Products
- home-made Lemonade Continues To Trend in the On-trade
- Competitive Landscape
- Domestic Producers Maintain Sales Via Constant Product Development
- Private Label Players Adding Premium Products To Their Ranges
- Prices Could Be Pushed Higher by Move Towards Sports Drink and Hw Ff Powder Concentrates
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
- Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
- Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Juice Continues To Benefit From But Also Be Shaped by Health Trends
- Juice Drinks Continues Growing As A Healthier Alternative To Carbonates
- Innovation Helping To Keep Consumers Interested in More Mature Juice Categories
- Competitive Landscape
- Competition Fierce Between Leading Manufacturers
- Rauch Launches Rauch Juice Bar Line
- Discounters Lidl and Aldi Making Not From Concentrate 100% Juice More Affordable
- Category Data
- Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Increasing Trend for On-the-go Coffee Consumption Benefits Rtd Coffee
- Reduced-sugar Rtd Coffee Attracts Health-conscious Consumers
- Seasonality and Packaging Also Play A Role Alongside Convenience
- Competitive Landscape
- Frieslandcampina Renews Its Milli Brand With Premium 250ml Pet Bottle Packaging
- Swiss Brand Emmi Launched in Hungary, While Spar Adds A Premium Version To Is Line-up
- Starbucks Looks To Tap Into the Premium Segment, Albeit Sometimes Using Discounts
- Category Data
- Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- New Products and Flavours To Help Maintain Rtd Tea's Growth Momentum
- Health-conscious Choices Expand Within Rtd Tea
- Advertsing, Marketing and New Healthy Versions Helping To Drive Growth
- Competitive Landscape
- Coca-Cola Adds New Flavour Combinations To Its New Fuze Tea Brand
- Hell Energy Adds Two Zero Variants To Its Xixo Product Line
- Players Looking To Break the Traditional Monopoly of Coca-Cola Brands in the On-trade
- Category Data
- Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Energy Drinks Continues Delivering Healthy Growth, Backed by Strong Company Activity
- Health Trends Still Having More of A Positive Than A Negative Effect on Energy Drinks
- Presence of Energy Drinks Remains Weak in the On-trade
- Competitive Landscape
- Coca-Cola Has Another Go at Launching the Coca-Cola Energy Line in Hungary
- Hell Energy's Expanded Production Facilities Will Serve Both the Domestic and Export Markets
- Energy Drinks Distribution More Diversified Than Other Soft Drinks
- Category Data
- Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Sports Drinks Reaching A Wider Audience As More People Begin Actively Exercising
- Specialisation/segmentation A Tool for Fighting Competition From Other Soft Drinks
- Online Sales Continue To Grow
- Competitive Landscape
- International Power Brands Lead, But Niche Brands and Private Label Also Play A Role
- Aldi's Private Label Line Wins An Award As Lidl Enters Sports Drinks
- Move To Powder and Liquid Concentrate Format Could Threaten Rtd Sales
- Category Data
- Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024