In 2016 soft drinks sales continued to enjoy an excellent performance in Hungary. After a good year in 2015 the expansion continued, thanks to the increasing purchasing power of consumers. Several soft drinks categories posted above average growth, which shows that demand is strong and only limited by economic constraints. Whilst the summer of 2016 was less hot than previous ones, consumers had more disposable income and managed to increase spending on indulging refreshments.
Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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