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Soft Drinks in Guatemala

Soft Drinks in Guatemala

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower economic group has very tight budgets, and such consumers look for affordable soft drinks, which are usually high in sugar. Family pack sizes, as large as 3.3 litres, lower the unit prices of popular drinks such as carbonates, RTD tea and juice drinks. However, disposable incomes are growing, levels of ed...

Euromonitor International's Soft Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN GUATEMALA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
A Segmented Soft Drinks Market
Instability in the Country Affects Soft Drinks
Soft Drinks Is Highly Concentrated in Guatemala
New Product Launches Bring Dynamism To the Market
Positive Performance Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 7 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 8 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 9 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 10 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 11 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 12 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 27 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Deceleration Seen in 2017
Stronger Prevalence in Urban Areas of Guatemala
Consistent Growth Expected
Competitive Landscape
Fábrica De Bebidas Gaseosas Salvavidas Leads Bottled Water
Twee Renews Its Image in 2017
Domestic Brands Have Higher Penetration, But Innovation Comes From Imports
Category Data
Table 28 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Dynamism Seen in Carbonates in Guatemala
Larger Portfolios in Terms of More Pack Sizes
Low Calorie Continues To Be A Niche Segment in Guatemala
Competitive Landscape
the Leadership of Carbonates Is Held by Two Companies
International Brands Are Stronger in Guatemala
Pepsi Black Ice Is Launched in 2017
Category Data
Table 40 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 42 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 48 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 49 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 58 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 59 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Concentrates Is A Mature Category in Guatemala
the Differences Between Liquid and Powder Concentrates
Slow Growth Expected in the Forecast Period
Competitive Landscape
Nestlé Guatemala Leads Concentrates
the Competitive Landscape Remains Stable
Innovation Trends
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 61 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 68 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Juice Is A Mature Category in Guatemala
Little Interest in Healthy Attributes
Taste Preferences
Competitive Landscape
Alimentos Maravilla Leads Juice
Both International and Domestic Brands Are Present
the Leading Companies Are More Active in New Product Launches
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 81 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 82 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 84 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 85 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 86 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
New Brands Bring Dynamism To the Category
Lifestyle Trends Favour the Growth of Rtd Coffee
Strong Forecast Performance Expected
Competitive Landscape
Embotelladora La Mariposa Takes the Lead in Rtd Coffee
the Performance of New Products
International Brands Dominate Rtd Coffee
Category Data
Table 88 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 89 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 90 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 91 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 92 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 96 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 97 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 98 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea Registers Greater Maturity in 2017
Innovation Is Stronger in the Premium Segment in Rtd Tea
Growth Rates Expected To Be Slower Over the Forecast Period
Competitive Landscape
Pepsicola Interamericana De Guatemala Leads Rtd Tea
International Brands Have A Stronger Presence in the Market
Rtd Tea Continues To Be Active With New Product Launches
Category Data
Table 100 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 101 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Registers the Strongest Growth in Soft Drinks
Strong Performance Expected in the Forecast Period
On-trade Sales Are Expected To Form An Important Part of the Market
Competitive Landscape
Alimentos Maravilla Leads Energy Drinks
Limited-edition Products Are Seen in 2017
Raptor Continues To See the Strongest Growth
Category Data
Table 112 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 113 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 114 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 115 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 116 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 120 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 121 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 122 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Innovation Is Seen in the Category, With Sugar-free Sports Drinks
Larger Portfolios Seen in Sports Drinks
Traditional Grocery Retailers Remains the Largest Channel
Competitive Landscape
Embotelladora Centroamericana Leads Sports Drinks
Creative Promotional Campaigns
International Brands Lead Sports Drinks
Category Data
Table 124 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 125 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 126 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 127 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 132 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 133 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 134 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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