Soft Drinks Global Overview: Growth Opportunities Between Category Lines
Economic uncertainty in key emerging markets and an increasingly global consumer demand for healthier beverage options are creating radical changes in the soft drinks industry. Water is the main driver of volume growth in almost all markets, while premium, natural, healthy and functional products are creating new value opportunities that cross traditional category lines.
Euromonitor International's Soft Drinks Global Overview: Growth Opportunities Between Category Lines global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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