Soft Drinks in Germany

Soft Drinks in Germany

Soft drinks faced several challenges and opportunities in 2019 due to shifting consumption behaviour. German consumers continue to switch from traditionally sugary drinks to low sugar variants and natural options. Therefore, bottled water registered stronger growth as a natural refreshment unlike carbonates and juice. Thanks to the solid summer and the rising on-the-go consumption trend, RTD coffee, RTD tea and energy drinks also recorded significant growth, as more premium variants were launche...

Euromonitor International's Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Germany
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks in Germany Characterised by Shifting Consumption
Health and Wellness Trend Influences Consumer Demand in Soft Drinks
Major Players Achieve Mixed Results Across Categories While Private Label Loses Out
Dynamic New Product Developments in 2019
Innovation Will Continue Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Germany
Sources
Summary 1 Research Sources
Headlines
Prospects
Health and Wellness To Boost Bottled Water Growth
Still Bottled Water To Outpace Carbonated Bottled Water
Functional/flavoured Bottled Water To Grow Dynamically
Competitive Landscape
Private Label Leads An Otherwise Fragmented Category But Lost Share
Gerolsteiner Leads All Branded Players
Premium Bottled Water Brands Grow Rapidly
Category Data
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Traditional Carbonates in Decline
Growing Sugar Intake Concerns Will Impact Carbonates Sales
High-end Mixers Demonstrate Strong Potential
Competitive Landscape
Coca-Cola and PepsiCo Maintain Their Lead Despite Challenges
Key Suppliers Address Consumer Concerns Through Innovative Initiatives
Private Label Under Pressure
Category Data
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Liquid Concentrates Benefiting From Do-it-yourself Trend
Growth Potential Remains But Competition Will Intensify
Powder Concentrates Are Losing Out
Competitive Landscape
Sodastream Continues To Grow and Extends Its Share
Private Label Share of Concentrates Declines
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Concerned About Health Issues, Consumers Switch To Premium Juice
Coconut and Other Plant Waters To Remain the Most Dynamic Category
Quality Over Quantity
Competitive Landscape
Eckes-granini Deutschland Remains the Leader in Juice
Private Label Loses Value Share
Health Claims and New Flavours Are the Focus of Smaller Players
Category Data
Table 88 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 89 Off-trade Sales of Juice by Category: Value 2014-2019
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 97 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Innovation and Premiumisation in Rtd Coffee Driving Growth
Cold Brew Coffee Emerges in Rtd Coffee and Offers Opportunities
On-the-go Consumption and Health Positioning To Boost Growth
Competitive Landscape
Private Label Continues To Decline
Emmi and Starbucks Battle for Leadership
Category Data
Table 103 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 104 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Natural Ingredients and Low Sugar Tea To Lead Growth
Unit Prices Will Continue To Grow on the Back of Premiumisation and Smaller Packaging
Manufacturers Embrace Special Ingredients
Competitive Landscape
Pfanner Remains the Leading Player and Extends Its Share Further
Coca-Cola Penetrates Rtd Tea, Surging Ahead of Private Label Brands
Private Label Brands Losing Out To Premiumisation and Health Trend
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 116 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Will Enjoy Dynamism, But Growth Set To Slow Down
Energy Drinks Begin To Evolve in Terms of Ingredients and Function
Reduced Sugar Variants Set To Post Higher Growth Than Regular Ones
Competitive Landscape
Red Bull Leads Energy Drinks But Competition Intensifies
Private Label Loses Share
Smaller Brands Are Fresh and Innovative
Category Data
Table 128 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 129 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 130 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 131 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 132 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 133 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 134 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 135 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 136 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 137 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 138 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 139 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sports Drinks Volume Sales Growth Driven by Lifestyles
Functional Bottled Water To Slow Sports Drinks Sales
New Product Developments Focusing on Lower Sugar Levels and Everyday Fitness
Competitive Landscape
Powerade and Private Label Still Dominate the Category
Share of others Growing As New Players Try To Penetrate Category
Category Data
Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Headlines
Prospects
On-trade Is the Main Channel for Asian Speciality Drinks
Consumer Demand Is Driven by the Search for New Experiences
Better Distribution and the Increasing Asian Community Could Push Up Volume Sales Over the Forecast Period
Competitive Landscape
Thai Agri Foods Public Co Ltd Is the Leader in Asian Speciality Drinks
New Brands Try To Enter German Market
Category Data
Table 152 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 153 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 154 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 155 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 158 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 159 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

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