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Soft Drinks in Germany

Soft Drinks in Germany

The soft drinks industry in Germany faced several challenges and opportunities in 2017 which will influence the path of the market in the coming years. Off-trade volume sales remained flat while value sales growth in current terms was much more positive. The challenges and opportunities facing the industry include a European-wide objective of introducing a sugar tax on soft drinks which exceed a certain percentage of sugar. While not yet introduced in Germany, the sugar tax debate is heavily inf...

Euromonitor International's Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN GERMANY
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Wellness Trend Continues To Grow
Naturalness and Energy the Main Drivers of Soft Drinks Value Sales
Coca-Cola Remains the Leading Player
Unique Taste Now More Important To Consumers
Smaller Categories Promise Further Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Appendix
Fountain Sales in Germany
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Naturalness of Mineral Water Appeals To Health-conscious Consumers
Functionality and Flavour Offer Potential for Future Growth
Quality Perceptions Support the Standing of Established Brands
Competitive Landscape
Domestic Manufacturer Sees An Increase in Volume Sales Despite Category Decline
Hansa Heemann's Acquisition of Regional Water Brand To Reshape the Category
On-the-go Consumption Trend To Offer Established Bottled Water Brands New Opportunities
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Wide Range of Products Enables the Category To Grow Despite Ongoing Sugar Tax Debate
Regionalism and Quality To Assume Greater Importance
Strong Competition and Low Price Elasticity Leave Little Room for Unit Price Growth
Competitive Landscape
Established Carbonates Manufacturers Remain the Leading Players
Premiumisation Opens the Door for Smaller Carbonates Players To Establish A Presence
Traditional Carbonate Variants Losing Share To On-trend Beverages
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Liquid Concentrates the Main Driver of Growth Due To Being Seen As Healthier Than Powdered Formats
Static Consumer Base Poses A Challenge To the Category
Powder Concentrates Faces the Biggest Challenge
Competitive Landscape
Domestic Manufacturer Remains Unchallenged
Consumers of Powder Concentrates Attracted To Other Categories
Private Label Dominates Powder Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 69 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
German Consumers Increasingly Demanding Naturalness From Their Soft Drinks
Convenience A Potential Category Driver
On-trend Juice Drinks To Bring New Consumers To the Category
Competitive Landscape
Domestic Manufacturer Remains Unchallenged at the Top
Coconut and Cashew Nut-based Smoothies Lure Consumers Away From Coconut and Other Plant Waters
Growing Split Between Premium and Economy Products
Category Data
Table 85 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 86 Off-trade Sales of Juice by Category: Value 2012-2017
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience Remains the Key Driver of Category Growth
High Sugar Content To Limit Future Growth
Lack of New Product Development Remains A Challenge for Rtd Coffee
Competitive Landscape
Nestlé Deutschland Remains the Leading Player
Cold Brew Coffee Fails To Appeal To German Consumers
Cross-category Competition
Category Data
Table 100 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 101 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Strong Performance in 2017 Down To New Innovations in Carbonated Rtd Tea
Demand for Naturalness Another Driver of Growth
Uniformity Across Still Rtd Tea Could Stop the Category From Fulfilling Its Potential
Competitive Landscape
Private Label Leads the Category
Nationwide Multimedia Campaign Helps Strengthen the Position of Lipton Ice Tea
Carbonated Rtd Tea Brands Face Domestic Competition
Category Data
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 113 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Desire for Energising Drinks To Benefit the Category Despite Ongoing Healthy Lifestyle Trend
Naturalness Trend Also Impacts Energy Drinks
Availability in Discounters Benefits the Leading Energy Drinks Brands
Competitive Landscape
Rockstar and Monster Take Share From Red Bull
Manufacturers Expanding Their Energy Drinks Portfolios With Reduced- Sugar Variants
Strong Performance of Energy Drinks Driven by Marketing Activities
Category Data
Table 125 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 126 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Consumer Behaviour To Remain Unchanged When It Comes To Sports Drinks
Wide Variety of Functional, Energising and Performance-boosting Drinks Poses A Challenge To the Category
Competitive Landscape
Coca-Cola Remains the Leading Brand Manufacturer
Competition Increases From Other Non-alcoholic Beverages
Category Data
Table 137 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 138 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Headlines
Prospects
Lack of Awareness the Biggest Challenge To Category Growth
On-trade Continues To Outperform the Off-trade
Demand for Plant Waters Could Positively Impact Asian Speciality Drinks
Competitive Landscape
Thai Agri Foods Remains the Leading Player
Other Non-alcoholic Drinks Pose A Challenge To the Growth of Asian Speciality Drinks
Category Data
Table 149 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 150 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 151 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 152 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 153 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 154 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

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