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Soft Drinks in Georgia

SOFT DRINKS IN GEORGIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks in Georgia Continues To Emerge
Increasing Number of Tourists - A Driver of Soft Drinks' Expansion
International Players Firmly Standing Their Ground
Room for New Product Developments in Bottled Water
Bright Future for Soft Drinks Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Number of Foreign Tourists Will Support Further Growth
Strong Competition To Keep Carbonated Bottled Water's Performance Positive
No Bright Future for High Volume Packages of Bottled Water
Competitive Landscape
Ids Borjomi International Remains the Leader
the Story of the Leading Brand
Experimenting in Bottled Water Not Welcome
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Health Awareness To Support the Growth of Carbonates
Average Unit Prices Expected To Drop As Competition Remains Strong
Increasing Number of Tourists Will Ensure Further Growth
Competitive Landscape
Coca-Cola Co Remains the Clear Leader in Georgia
Non-cola Carbonates Dominated by Local Brands
New Companies Do Not Manage To Challenge the Major Players
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Prospects
Headlines
Prospects
Juice Will Remain Less Dependent on Currency Fluctuations
Average Unit Prices To Decline As Competition Increases
Big Potential for Growth
Competitive Landscape
Local Production Stands Firm
Low Production Costs Attracting Big Manufacturers
Sandora Ooo's Leadership Continues
Category Data
Table 62 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 63 Off-trade Sales of Juice by Category: Value 2012-2017
Table 64 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 70 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 71 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 72 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 73 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Further Low Rtd Coffee Sales Expected Due To Competition From Other Soft Drinks
Modern Grocery Retailers To Keep Rtd Coffee in Georgia Alive
No Future Foreseen for On-trade Rtd Coffee
Competitive Landscape
Leadership Gained With Presence
Some Space for New Launches
No Presence of Local Manufacturers in the Category
Category Data
Table 74 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 75 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 76 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 77 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 78 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 79 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 80 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 81 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 82 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 83 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 84 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 85 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Perception of Rtd Tea As A Healthier Alternative Supports Growth
Competition Between Retail Channels Will Support the Growth of the Category
With the Increasing Competition Further Flavour Variations Are Expected
Competitive Landscape
Cheaper Local Currency Supports the Increase in Share of Local Rtd Tea
Coca-Cola Is the Clear Leader
Loss of Share of Unilever Group Makes the Category's Average Unit Price Lower
Category Data
Table 86 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 87 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 88 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 89 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 90 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 91 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 92 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 94 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 95 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 96 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Health Awareness To Continue Supporting the Expansion of Energy Drinks
Average Unit Prices Record Significant Decline
Energy Drinks' Consumption Habits Changing
Competitive Landscape
Off-trade Value Share of the Leader on the Decline
Different Picture in Volume Terms
Further Growth of Local Producers' Presence Expected
Category Data
Table 98 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 99 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 100 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 101 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 106 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 107 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 108 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 109 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Prospects

Soft Drinks in Georgia

The healthy performance of the Georgian economy in 2017 allowed Georgian consumers to be braver with spending more on traditional soft drinks, such as bottled water and carbonates, and experiment with newer ones, including energy drinks and RTD tea. It should be noted that the generally low levels of concern with regard to high sugar content in products provides opportunities for further volume expansion of categories such as carbonates, juice and energy drinks. In addition, many areas of soft d...

Euromonitor International's Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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