Soft Drinks in Finland

Soft Drinks in Finland

Hot summer weather boosted sales growth of soft drinks significantly in 2018, compared to which volume growth in 2019 was considerably slower, but value sales continued to receive a boost from value-added, premium products. New product development remained active and innovative. Craft, organic, functional, reduced-sugar and naturally healthy drinks with new flavours were favoured or introduced in every category. Domestic origin remains a very strong trend, while offering hybrid products that com...

Euromonitor International's Soft Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Finland
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Demand for Innovative Value-added Products Continues To Drive Value Sales, and Opens A Door for Hybrid Products in Several Categories
in Keeping With Strong Health and Wellness Trend, Consumers Increasingly Opt for Natural, Reduced-sugar and Functional Products
Coca-Cola and Hartwall Maintain Their Leads in Carbonates and Bottled Water, But Are Increasingly Challenged in Some Other Categories
Plethora of New Launches Focus on Health and Wellness, Added Value
Npds Are Likely To Focus Still-trending Demand for Functional, Reduced-sugar, Non-dairy, Hybrid and Otherwise Value-added Products
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Finland
Sources
Summary 1 Research Sources
Headlines
Prospects
While Growth Is Slowing Down, Value-added Products and Especially Functional Bottled Water Have the Best Prospects
Hybrid and Functional Bottled Water Products See the Most Notable Development
As Flavoured Bottled Water Is Highly Demanded Too, Hartwell Launches A Raspberry Sugar-, Salt- and Calorie-free Sparkling Mineral Water Product
Competitive Landscape
Continuing To Strengthen Its Lead, Hartwell Focuses on Functional Bottled Water Development
Spring Aqua Brand of Premium Bottled Water Wins Taste and Design Awards in 2019
Finn Springs Takes Steps To Earn Its carbon Footprint Compensated Title
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness and Premium Launches Expected To Drive Value Growth Despite Lower Demand for Carbonates Over the Forecast Period
Innovations With Reduced-sugar Content Appeal To Finns, Inviting New Players and Brands To Provide New Options
in Line With Health and Wellness Trends, Hybrid Carbonates Containing Juice and Functional Ingredients Are Introduced in 2019
Competitive Landscape
Local Companies Strengthen Their Positions by Emphasising Local Origin and Offering More Premium Carbonates
New Launches Help Drive the Two Finnish Players' Growth in 2019
Besides Employing the Usual Marketing Strategies, Players Are Also Hearing and Responding To Consumers' Wishes
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Maturity and Health Concerns Hinder Prospects for Liquid Concentrates, While Powder Concentrates Will Benefit the Most From Fitness Trends
Home-made Soda Continues To Boost Sales of Liquid Concentrates Despite the Category's Overall Continuing Growth Decline
Players Focus on Offering Cleaner, More Natural Ingredients
Competitive Landscape
Pirkka Private Label Maintains Its Lead by Touting Its Products' Domestic Origin While Offering New Launches and Trendy New Flavours
New Product Developments Focus on Reduced Sugar and New Flavours
Mysoda Exemplifies Ethical Values, Emphasising Its Domestic Origin and Environmental Bona Fides To Generate High Growth
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Volume Sales Decline, But Premium and Organic Products Along With Rising Demand for Smoothies Point To Higher Value Growth
A Number of New Organic Products Arrive on the Market in 2018-2019
Smoothies Are Increasingly Visible in Retailing, and Attracting More Interest With A Constant Flow of New Flavour Combinations
Competitive Landscape
Private Label and Eckes-granini Continue To Lead in Juice, With Both Having Gained Value Share in 2019
An Abundance of New Flavour Combinations Generate Interest in Juice
Players Actively Engage in Advertising and Marketing, Using Youtube, Mobile Apps and A Next Level Campaign To Attract Younger Consumers
Category Data
Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Non-dairy Based Rtd Products Act As Major Drivers for Rtd Coffee in 2019, and Are Set To Do So Going Forward
Cold Brew Rtd Coffee Is Set To Be A Trend, Inviting More Entries To the Category
in Line With Booming Demand for Non-dairy Products, Paulig Adds Coconut Latten To Its Portfolio of Plant-based Rtd Coffee
Competitive Landscape
Gustav Paulig Keeps Standing Out by Introducing New Vegan Rtd Coffee Products and Emphasising Its Environmentally Friendly Packaging
Domestic Player Valio Promotes Its New Dairy-based Range for Its Health Benefits, Domestic Origin and Good Taste
New Rtd Flavours Can Be Expected As They Continue To Generate Interest
Category Data
Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Rtd Tea Players Turn Negative Growth Around Through Innovative Npds With Health and Wellness Features and Natural Ingredients
Innovative, All-natural and Cold Brew Products With Sparkling Water Are Trending in Finland
Finnish Demand for Kombucha Challenges Players To Keep Enough in Stock
Competitive Landscape
New Carbonated Rtd Tea Brands Shake Things Up, Challenging Private Label and Other Players Focused on Still Rtd Tea
Puhdistamo and Pulig Launch New Ranges and Flavours That Generate Even More Interest
Finnish Players Use Social Media, Celebrity Endorsements and Humorous Youtube Adverts To Promote Their New Products
Category Data
Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Targeting Young People and the Fitness Community and Reduced-sugar Options Have the Most Promise
Hybrid Products With Functional Attributes As Well As More Natural and Reduced-sugar Products Will Be the Main Growth Drivers
With Or Without A Ban on Sales of Energy Drinks To Persons Under the Age of 15, Players Need To Address Negative Attention and Concerns
Competitive Landscape
Domestic Volume Sales Leader Olvi Launches Well-received Motor Oil
Leading Battery Brand Generates More Interest With Its Battery Licorice Boost Limited Edition During the Summer
Olvi and Hartwall Make Good Use of the Internet and Social Media To Promoted Teho and Ed Brands, Respectively
Category Data
Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sports Drinks Benefits From Strengthening Fitness Trend, and From Crossover Products With Both Sports and Energy Drink Properties
Diversification of Sports Drinks Options Focusing on Maintenance, Recovery and Energy Is A Notable Trend
Innovation Efforts Fail To Boost Position of Private Label in Sports Drinks
Competitive Landscape
Domestic Player Olvi Gains Traction While Multinational Leaders Continue To Lose Value Share To New Brands and More Innovative Players
Volume Sales of Sports Drinks Boosted by Wider Distribution, Especially Online
Players Expand Their Marketing Efforts by Supporting Claims With Science and by Sponsoring Sports-related Charitable Events
Category Data
Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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