Soft Drinks in Finland
Hot summer weather boosted sales growth of soft drinks significantly in 2018, compared to which volume growth in 2019 was considerably slower, but value sales continued to receive a boost from value-added, premium products. New product development remained active and innovative. Craft, organic, functional, reduced-sugar and naturally healthy drinks with new flavours were favoured or introduced in every category. Domestic origin remains a very strong trend, while offering hybrid products that com...
Euromonitor International's Soft Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Soft Drinks in Finland
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Demand for Innovative Value-added Products Continues To Drive Value Sales, and Opens A Door for Hybrid Products in Several Categories
- in Keeping With Strong Health and Wellness Trend, Consumers Increasingly Opt for Natural, Reduced-sugar and Functional Products
- Coca-Cola and Hartwall Maintain Their Leads in Carbonates and Bottled Water, But Are Increasingly Challenged in Some Other Categories
- Plethora of New Launches Focus on Health and Wellness, Added Value
- Npds Are Likely To Focus Still-trending Demand for Functional, Reduced-sugar, Non-dairy, Hybrid and Otherwise Value-added Products
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Finland
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- While Growth Is Slowing Down, Value-added Products and Especially Functional Bottled Water Have the Best Prospects
- Hybrid and Functional Bottled Water Products See the Most Notable Development
- As Flavoured Bottled Water Is Highly Demanded Too, Hartwell Launches A Raspberry Sugar-, Salt- and Calorie-free Sparkling Mineral Water Product
- Competitive Landscape
- Continuing To Strengthen Its Lead, Hartwell Focuses on Functional Bottled Water Development
- Spring Aqua Brand of Premium Bottled Water Wins Taste and Design Awards in 2019
- Finn Springs Takes Steps To Earn Its carbon Footprint Compensated Title
- Category Data
- Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health and Wellness and Premium Launches Expected To Drive Value Growth Despite Lower Demand for Carbonates Over the Forecast Period
- Innovations With Reduced-sugar Content Appeal To Finns, Inviting New Players and Brands To Provide New Options
- in Line With Health and Wellness Trends, Hybrid Carbonates Containing Juice and Functional Ingredients Are Introduced in 2019
- Competitive Landscape
- Local Companies Strengthen Their Positions by Emphasising Local Origin and Offering More Premium Carbonates
- New Launches Help Drive the Two Finnish Players' Growth in 2019
- Besides Employing the Usual Marketing Strategies, Players Are Also Hearing and Responding To Consumers' Wishes
- Category Data
- Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
- Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
- Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
- Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Maturity and Health Concerns Hinder Prospects for Liquid Concentrates, While Powder Concentrates Will Benefit the Most From Fitness Trends
- Home-made Soda Continues To Boost Sales of Liquid Concentrates Despite the Category's Overall Continuing Growth Decline
- Players Focus on Offering Cleaner, More Natural Ingredients
- Competitive Landscape
- Pirkka Private Label Maintains Its Lead by Touting Its Products' Domestic Origin While Offering New Launches and Trendy New Flavours
- New Product Developments Focus on Reduced Sugar and New Flavours
- Mysoda Exemplifies Ethical Values, Emphasising Its Domestic Origin and Environmental Bona Fides To Generate High Growth
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
- Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
- Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Volume Sales Decline, But Premium and Organic Products Along With Rising Demand for Smoothies Point To Higher Value Growth
- A Number of New Organic Products Arrive on the Market in 2018-2019
- Smoothies Are Increasingly Visible in Retailing, and Attracting More Interest With A Constant Flow of New Flavour Combinations
- Competitive Landscape
- Private Label and Eckes-granini Continue To Lead in Juice, With Both Having Gained Value Share in 2019
- An Abundance of New Flavour Combinations Generate Interest in Juice
- Players Actively Engage in Advertising and Marketing, Using Youtube, Mobile Apps and A Next Level Campaign To Attract Younger Consumers
- Category Data
- Table 84 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 85 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 87 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 88 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 89 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 90 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 91 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 93 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 94 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 96 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Non-dairy Based Rtd Products Act As Major Drivers for Rtd Coffee in 2019, and Are Set To Do So Going Forward
- Cold Brew Rtd Coffee Is Set To Be A Trend, Inviting More Entries To the Category
- in Line With Booming Demand for Non-dairy Products, Paulig Adds Coconut Latten To Its Portfolio of Plant-based Rtd Coffee
- Competitive Landscape
- Gustav Paulig Keeps Standing Out by Introducing New Vegan Rtd Coffee Products and Emphasising Its Environmentally Friendly Packaging
- Domestic Player Valio Promotes Its New Dairy-based Range for Its Health Benefits, Domestic Origin and Good Taste
- New Rtd Flavours Can Be Expected As They Continue To Generate Interest
- Category Data
- Table 99 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 100 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 101 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 102 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 103 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 105 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 107 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 108 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 109 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 110 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- Rtd Tea Players Turn Negative Growth Around Through Innovative Npds With Health and Wellness Features and Natural Ingredients
- Innovative, All-natural and Cold Brew Products With Sparkling Water Are Trending in Finland
- Finnish Demand for Kombucha Challenges Players To Keep Enough in Stock
- Competitive Landscape
- New Carbonated Rtd Tea Brands Shake Things Up, Challenging Private Label and Other Players Focused on Still Rtd Tea
- Puhdistamo and Pulig Launch New Ranges and Flavours That Generate Even More Interest
- Finnish Players Use Social Media, Celebrity Endorsements and Humorous Youtube Adverts To Promote Their New Products
- Category Data
- Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
- Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Energy Drinks Targeting Young People and the Fitness Community and Reduced-sugar Options Have the Most Promise
- Hybrid Products With Functional Attributes As Well As More Natural and Reduced-sugar Products Will Be the Main Growth Drivers
- With Or Without A Ban on Sales of Energy Drinks To Persons Under the Age of 15, Players Need To Address Negative Attention and Concerns
- Competitive Landscape
- Domestic Volume Sales Leader Olvi Launches Well-received Motor Oil
- Leading Battery Brand Generates More Interest With Its Battery Licorice Boost Limited Edition During the Summer
- Olvi and Hartwall Make Good Use of the Internet and Social Media To Promoted Teho and Ed Brands, Respectively
- Category Data
- Table 124 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 125 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 126 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 127 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 128 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 130 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 131 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 132 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 133 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 134 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 135 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Sports Drinks Benefits From Strengthening Fitness Trend, and From Crossover Products With Both Sports and Energy Drink Properties
- Diversification of Sports Drinks Options Focusing on Maintenance, Recovery and Energy Is A Notable Trend
- Innovation Efforts Fail To Boost Position of Private Label in Sports Drinks
- Competitive Landscape
- Domestic Player Olvi Gains Traction While Multinational Leaders Continue To Lose Value Share To New Brands and More Innovative Players
- Volume Sales of Sports Drinks Boosted by Wider Distribution, Especially Online
- Players Expand Their Marketing Efforts by Supporting Claims With Science and by Sponsoring Sports-related Charitable Events
- Category Data
- Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
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