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Soft Drinks in Finland

Soft Drinks in Finland

Whilst at the beginning of the review period the economic downturn still had an impact on volume demand for soft drinks, the market started to recover from 2017 onwards. This revival of demand was also stimulated by increased company engagement in innovative new products. The number of more sophisticated launches significantly increased from 2017 onwards. On-trade sales of soft drinks saw even stronger recovery, as consumers’ habits were changing, and with more disposable income out-of-home cons...

Euromonitor International's Soft Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN FINLAND
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
the Better Economy Helps To Lift Volume and Value Sales of Soft Drinks
the Health and Wellness Trend Strengthens
Companies Offering Products Across Categories Lead
Functional Drinks Are A Key Driver of Product Launches
Value-added Products Will Have Opportunities in the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Finland
Sources
Summary 1 Research Sources
Headlines
Prospects
Health and Wellness Will Remain A Key Driver of Sales of Bottled Water
Reduced-sugar Bottled Water Attracts Some Sales From Carbonates
Functional Bottled Water Will Keep Seeing Innovative Launches
Competitive Landscape
Hartwall Strengthens Its Lead Thanks To Portfolio Streamlining
Olvi Improves Its Share Due To Its Presence Across Most Categories
Stable Private Label Share Due To Innovative Launches
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Growth Is Aided by Multipack Sales of Best-selling Brands
Health and Wellness Opportunities in Carbonates
the Craft Trend Is Set To Gain Momentum in the Forecast Period
Competitive Landscape
Coca-Cola Finland Remains the Clear Leader in Carbonates
PepsiCo Nordic Finland Strengthens Its Share Thanks To Pepsi Max
Private Label Products Will Become More Sophisticated
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
the Biggest Category, Liquid Concentrates, Will Continue Declining
Home Soda Concentrates Will Remain Dynamic Within Liquid Concentrates
Powder Concentrates Will Achieve Higher Than Average Growth
Competitive Landscape
the Rising Shares of Home Soda Concentrate Manufacturers
Manufacturers of Traditional Concentrates Fall in the Rankings
the Private Label Share Is High, But Starting To Decline
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Category Data
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Bulk Juice Will Keep Declining, While Premium Sales Are Set To Soar
Smoothies Are Prominent and Will Help To Lift Value Sales
Organic Juice Will See Strong Growth in the Years To Come
Competitive Landscape
Eckes-granini Finland Leads With An Extensive Portfolio
After A Decline in Its Share, Second-ranking Valio Strengthens Its Position
Stable Value Sales of Private Label in the Overall Declining Juice Category
Category Data
Table 85 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 86 Off-trade Sales of Juice by Category: Value 2013-2018
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 94 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Vegan Rtd Coffee Will Boost Sales in the Forecast Period
Some Polarisation Will Take Place in the Forecast Period
On-trade Will Offer Opportunities - Cold Brew Sales Set To Expand Further
Competitive Landscape
Gustav Paulig Maintains the Lead, But Sees A Declining Share
Starbucks and Valio Have Gained Share
Oatly's Vegan Rtd Coffee Takes Sixth Place A Year After Its Launch
Category Data
Table 100 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 101 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Coca-Cola Finland's 2018 Launch of Fuze Tea Increases Unit Prices
Carbonated Rtd Tea Is Set To See Double-digit Growth
Sales of Private Label and Economy Products Are Expected To Decrease
Competitive Landscape
Kesko's Pirkka Private Label Remains in the Lead, But With A Lower Share
Coca-Cola Finland's Fuze Tea Takes Second Place in Its Launch Year
Carbonated Rtd Tea Manufacturers Are Set To Gain Share
Category Data
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Stagnation Due To Stronger Competition and Negative Media Attention
Energy Drinks Will Further Differentiate
the Reduced-sugar Product Portfolio May Change
Competitive Landscape
Sinebrychoff Improves Its Value Share Throughout the Review Period
Red Bull Finland's Share Rises Thanks To Line Extensions
the Shares of Functional Energy Drinks Manufacturers Are Rising
Category Data
Table 125 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 127 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
the Fitness Trend Supports Sales of Sports Drinks
Recovery Drinks Will Become More Popular
Private Label Is Expected To Grow As Innovative Products Emerge
Competitive Landscape
Coca-Cola Finland and Hartwall Continue To Lead Sports Drinks
Olvi Increases Its Share With A Better Positioning in Grocery Retailers
Private Label Ranges See the Best Growth Rates in Sports Drinks
Category Data
Table 137 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 138 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects

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