Soft Drinks in Estonia

Soft Drinks in Estonia

In 2019, growth within soft drinks slowed compared to 2018, when sales were strongly boosted by the extremely hot and long summer. In contrast, the summer season in 2019 was colder and more typical for the region. Nevertheless, sales continue to be boosted by the health and wellness trend, which is impacting most soft drinks categories. The major factor behind this is the growing number of products targeting consumers looking to lower consumption of soft drinks due to health concerns, with the n...

Euromonitor International's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Soft Drinks in Estonia
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Sales Hit by Poorer Weather, But Shift To Healthier Options Continues
Uncertainty Remains Over Potential Sugar Tax
Leading Players Benefit From Strong Offers, Distribution and Marketing
Health Trend and Rising Incomes Impacting Product Development Activity
Positive Outlook As Producers React To Varying Consumers Trends
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Succeeds As Health and Wellness Trends Prevail
Growing Interest in Innovative Options Such As Flavoured Bottled Water
Continued Doubt Over Sugar Taxation
Competitive Landscape
Local Company A Le Coq Benefits From Strong Consumer Awareness
Growth Opportunities Attracting New Players
Private Label Players Gaining Sales Share From Lower Priced Brands
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
New Healthier Product Developments Help To Offset Stagnating Demand
No Agreement Yet on Implementation of Sugar Tax
Negative Publicity To Limit Growth Opportunities Within Carbonates
Competitive Landscape
No Change at Top As Coca-Cola Benefits From Widespread Distribution
Growing Competition From Flavoured Bottled Water
Scope for Smaller Domestic Players To Gain Sales Share
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Concentrates Sees Modest Growth in Estonia
Demand Impacted by Failure To Position Concentrates As Healthy
Uncertainty Over Potential of Sugar Taxation To Impact Sales
Competitive Landscape
Strong Local Positioning Ensures Orkla Eesti Remains in Pole Position
New Product Developments Focused Within Powder Concentrates
Growing Competition From Other Categories
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Negatively Impacting Sales
Shift To Healthier Alternatives Such As Coconut and Other Plant Waters
No Likelihood of Reversal of Fall in Demand in Short Term
Competitive Landscape
Strong Brand Awareness and Fresher Image Supports Local Players
Domestic Producers Expected To Adapt To Developing Trends
Producers Increasingly Focusing on New Niches and Healthier Options
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
New Product Developments Fuel Dynamic Growth Within Rtd Coffee
Rising Demand for Convenience Fuelling Interest Among Consumers
Prospects for On-trade Sales Remain Bleak
Competitive Landscape
Paulig Coffee Estonia Takes Over Following Exit of Rauch Fruchtsäfte
Growth Opportunities Attracting New Competitors
Growing Demand Fuelling Increase in Retail Distribution
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 94 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Growing Interest in New Innovative Brands Fuels Rtd Tea Sales
Producers Continue To Target Younger Consumers
Potential Implementation of Sugar Tax Threatens Sales
Competitive Landscape
Fuze Tea Continues To Perform Well Following Successful Rebranding
Weak Product Selection To Continue Limiting Sales
Health and Wellness Trend To Impact New Product Development
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Promotion and Pace of Modern Life Fuel Energy Drinks Sales
Energy Drinks Continue To Be Heavily Promoted To Younger People
Continued Uncertainty Over Potential Sugar Tax
Competitive Landscape
Strong Marketing Ensures Red Bull and Coca-Cola Dominate
Leading Players Investing in New Products To Attract Consumers
Scope for Local Players To Meet Demand for Healthier Energy Drinks
Category Data
Table 117 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 118 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Scope for Growth Despite Competition From Functional Bottled Water
Health and Wellness Trend Boosts Sales
Demand Forecast To Be Boosted by Hot Summer Temperatures
Competitive Landscape
Local Origins Help Ensure A Le Coq Continues To Dominate
Growth Opportunities Fuel Investment in New Product Development
Little Likelihood of New Local Players Gaining Significant Sale Share
Category Data
Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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