Soft Drinks in Estonia
In 2019, growth within soft drinks slowed compared to 2018, when sales were strongly boosted by the extremely hot and long summer. In contrast, the summer season in 2019 was colder and more typical for the region. Nevertheless, sales continue to be boosted by the health and wellness trend, which is impacting most soft drinks categories. The major factor behind this is the growing number of products targeting consumers looking to lower consumption of soft drinks due to health concerns, with the n...
Euromonitor International's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Soft Drinks in Estonia
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Sales Hit by Poorer Weather, But Shift To Healthier Options Continues
- Uncertainty Remains Over Potential Sugar Tax
- Leading Players Benefit From Strong Offers, Distribution and Marketing
- Health Trend and Rising Incomes Impacting Product Development Activity
- Positive Outlook As Producers React To Varying Consumers Trends
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Bottled Water Succeeds As Health and Wellness Trends Prevail
- Growing Interest in Innovative Options Such As Flavoured Bottled Water
- Continued Doubt Over Sugar Taxation
- Competitive Landscape
- Local Company A Le Coq Benefits From Strong Consumer Awareness
- Growth Opportunities Attracting New Players
- Private Label Players Gaining Sales Share From Lower Priced Brands
- Category Data
- Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
- Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
- Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
- Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
- Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
- Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
- Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
- Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
- Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- New Healthier Product Developments Help To Offset Stagnating Demand
- No Agreement Yet on Implementation of Sugar Tax
- Negative Publicity To Limit Growth Opportunities Within Carbonates
- Competitive Landscape
- No Change at Top As Coca-Cola Benefits From Widespread Distribution
- Growing Competition From Flavoured Bottled Water
- Scope for Smaller Domestic Players To Gain Sales Share
- Category Data
- Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
- Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
- Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
- Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
- Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
- Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
- Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
- Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
- Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
- Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
- Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
- Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
- Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
- Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
- Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
- Headlines
- Prospects
- Concentrates Sees Modest Growth in Estonia
- Demand Impacted by Failure To Position Concentrates As Healthy
- Uncertainty Over Potential of Sugar Taxation To Impact Sales
- Competitive Landscape
- Strong Local Positioning Ensures Orkla Eesti Remains in Pole Position
- New Product Developments Focused Within Powder Concentrates
- Growing Competition From Other Categories
- Category Data
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
- Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
- Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
- Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
- Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
- Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
- Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
- Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
- Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
- Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
- Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
- Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
- Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Health and Wellness Trend Negatively Impacting Sales
- Shift To Healthier Alternatives Such As Coconut and Other Plant Waters
- No Likelihood of Reversal of Fall in Demand in Short Term
- Competitive Landscape
- Strong Brand Awareness and Fresher Image Supports Local Players
- Domestic Producers Expected To Adapt To Developing Trends
- Producers Increasingly Focusing on New Niches and Healthier Options
- Category Data
- Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 85 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 87 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 88 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 90 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- New Product Developments Fuel Dynamic Growth Within Rtd Coffee
- Rising Demand for Convenience Fuelling Interest Among Consumers
- Prospects for On-trade Sales Remain Bleak
- Competitive Landscape
- Paulig Coffee Estonia Takes Over Following Exit of Rauch Fruchtsäfte
- Growth Opportunities Attracting New Competitors
- Growing Demand Fuelling Increase in Retail Distribution
- Category Data
- Table 93 Off-trade Sales of RTD Coffee: Volume 2014-2019
- Table 94 Off-trade Sales of RTD Coffee: Value 2014-2019
- Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
- Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
- Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
- Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
- Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
- Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
- Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Headlines
- Prospects
- Growing Interest in New Innovative Brands Fuels Rtd Tea Sales
- Producers Continue To Target Younger Consumers
- Potential Implementation of Sugar Tax Threatens Sales
- Competitive Landscape
- Fuze Tea Continues To Perform Well Following Successful Rebranding
- Weak Product Selection To Continue Limiting Sales
- Health and Wellness Trend To Impact New Product Development
- Category Data
- Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
- Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
- Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
- Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
- Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
- Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
- Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
- Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
- Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Headlines
- Prospects
- Strong Promotion and Pace of Modern Life Fuel Energy Drinks Sales
- Energy Drinks Continue To Be Heavily Promoted To Younger People
- Continued Uncertainty Over Potential Sugar Tax
- Competitive Landscape
- Strong Marketing Ensures Red Bull and Coca-Cola Dominate
- Leading Players Investing in New Products To Attract Consumers
- Scope for Local Players To Meet Demand for Healthier Energy Drinks
- Category Data
- Table 117 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 118 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Headlines
- Prospects
- Scope for Growth Despite Competition From Functional Bottled Water
- Health and Wellness Trend Boosts Sales
- Demand Forecast To Be Boosted by Hot Summer Temperatures
- Competitive Landscape
- Local Origins Help Ensure A Le Coq Continues To Dominate
- Growth Opportunities Fuel Investment in New Product Development
- Little Likelihood of New Local Players Gaining Significant Sale Share
- Category Data
- Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
- Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
- Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
- Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
- Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
- Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
- Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
- Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
- Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024