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Soft Drinks in Egypt

Soft Drinks in Egypt

Soft drinks in Egypt witnessed a steep rise in prices with several price hikes since 2016. These were linked to several inflationary hikes, due to the Egyptian Government signing to receiving a loan from the International Monetary funds (IMF), which came at the cost of several regulations that included the devaluation of Egyptian currency against the US dollar. This resulted in doubling the cost of importing raw materials or ready to drink products, to the application of Value Added Tax (VAT), a...

Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN EGYPT
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Performance During Severe Inflation
Strong Ongoing Health Trend
Soft Drink Manufacturers Compete for Survival
Creative and Health-orientated New Product Developments
Soft Drinks Outlook
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 12 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 27 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Egypt
Sources
Summary 1 Research Sources
Headlines
Prospects
Health Trend and New Products Boost Bottled Water
Driving Factors for Bottled Water in Egypt
Still Bottled Water Dominates, Introduction of Alkaline Water
Competitive Landscape
Nestlé Dominates Bottled Water
Rising Health Concerns Amid Distribution of Unauthorised Products
Brands Compete Through Packaging
Category Data
Table 28 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Carbonates As Main Refreshments for Egyptians
Carbonates' Landscape
Carbonates Trends in Egypt
Competitive Landscape
Peps-cola Leads Carbonates, While Presence of Local Players Rises
Heavy Investment in Marketing
Other Flavours Increasingly Favoured by Consumers
Category Data
Table 40 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 42 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 48 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 49 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 58 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 59 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Concentrates in Egypt
Liquid and Powder Concentrates
Outlook for Concentrates
Competitive Landscape
Vitrac Leads Liquid Concentrates
Tang Dominates Powder Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 61 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 62 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 68 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Juice in Egypt Is Highly Competitive
Juice's Landscape
Inflation and Counter-actions by Consumers and Brands
Competitive Landscape
Faragalla Continues To Lead Juice
Aggressive Competition in Face of Inflation
Unauthorised Manufacturing Operations
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 80 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 81 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 82 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 85 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Rtd Coffee in Egypt
Rtd Coffee Experiences Volume Decline
Outlook for Rtd Coffee
Competitive Landscape
Nestlé SA Leads
Foodservice Vendors Preferred by A Proportion of Consumers
Category Data
Table 91 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 92 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Rtd Tea in Egypt
Rtd Tea Growth Threatened
Outlook for Rtd Tea
Competitive Landscape
Pepsi-lipton International Dominates Rtd Tea
Foodservice Vendors Prefer Using Ice Tea Syrups
Category Data
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 104 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 107 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks in Egypt Over the Review Period
Energy Drinks Amid Inflation
Outlook for Energy Drinks
Competitive Landscape
Red Bull Dominates Energy Drinks in Egypt
Active Marketing Campaigns
Category Data
Table 116 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 117 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 118 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 119 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 120 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 124 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 126 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 127 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sports Drinks A Niche in Egypt
Sports Drinks Importing
Factors Affecting Sports Drinks
Competitive Landscape
PepsiCo Inc Dominates Through Gatorade
Limited Marketing Results in Low Awareness
Category Data
Table 128 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 129 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 130 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 131 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 136 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 138 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Prospects

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