Soft Drinks in Croatia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	77 Pages	Euromonitor International	December, 2022	EP17567784

Best Price Guarantee
Price	from $2,100
Length	77 Pages
Publisher	Euromonitor International
Published Date	December, 2022
SKU	EP17567784

Soft Drinks in Croatia

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, while soft drinks are expected to register an increase in current value sales, retail volume sales are expected to fall. Disruptions to supplies are also leading to difficulties. In particular, price rises are having a serious impact on energy drinks. The reason being that energy drinks are mainly consumed by younger people, and they in general ar...

Euromonitor International's Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Croatia
Euromonitor International
December 2022
List Of Contents And Tables
SOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022; Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022; Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022; Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027; Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027; Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027; Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027; Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027; Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027; Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027; Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in retail volume sales, as inflation bites
Coca-Cola Beverages Hrvatska continues to dominate in 2022, thanks to its strong brand recognition
Reduced sugar variants gaining value share
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Sugar tax starts to have an impact
Reduced sugar carbonates register higher growth
CATEGORY DATA: Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022; Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022; Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022; Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022; Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022; Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022; Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022; Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022; Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022; Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022; Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022; Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022; Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022; Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022; Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027; Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027; Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027; Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027; Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027; Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in retail volume sales, as inflation bites
Enjoying high consumer trust, Stanic continues to lead juice
New launches focus on reduced sugar and offering functional benefits
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Juices aligned to the health and wellness trend perform well, with consumers reaching for sugar-free and fortified options
Stronger marketing support and new product launches shape the landscape
CATEGORY DATA: Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022; Table 52 Off-trade Sales of Juice by Category: Value 2017-2022; Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022; Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022; Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022; Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022; Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022; Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022; Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027; Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027; Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027; Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in retail current value and volume sales, as inflation bites
Jamnica continues dominating bottled water in 2022, whilst companies continue to focus on recyclable packaging
Bucking the trend, functional water registers volume growth in 2022
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Private label may expand in bottled water
Flavoured and functional bottled water see innovation over forecast period
CATEGORY DATA: Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022; Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022; Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022; Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022; Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022; Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022; Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022; Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022; Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027; Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027; Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027; Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports drinks buck the trend, with very healthy growth
Vindija leads, thanks to strong brand recognition and wide availability of its Isosport drink
Sports drinks has stiff competition from other soft drinks, particularly functional bottled water
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period, though inflation could cast a cloud
A lack of innovation for the early forecast period
Growing number of online sports nutrition stores will benefit sports drinks sales
CATEGORY DATA: Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022; Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022; Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022; Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022; Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022; Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022; Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022; Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022; Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027; Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027; Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027; Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dismal year for energy drinks with significant fall in retail volume sales.
Imported brands dominate
Launch of local brand in 2022
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Sugar-free variants gain value share
Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits
CATEGORY DATA: Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022; Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022; Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022; Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022; Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022; Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022; Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022; Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022; Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027; Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027; Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027; Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concentrates benefits from general inflation
Local preferences skew towards powder concentrates
Status quo remains in 2022
PROSPECTS AND OPPORTUNITIES
Marginal volume growth for concentrates over forecast period
Focus on healthier positioning
Sugar-free variants gain value share
CATEGORY DATA
Concentrates Conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022; Table 100 Off-trade Sales of Concentrates by Category: Value 2017-2022; Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022; Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022; Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022; Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022; Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022; Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022; Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022; Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022; Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022; Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022; Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027; Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027; Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027; Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increase in volume sales, despite price rises
Enjoying high consumer loyalty, Jamnica maintains the leading off-trade volume and value share in 2022
Private label gains further volume share
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Need for more innovation and stronger marketing push to boost volume sales
Opportunity for RTD tea with a greener positioning
CATEGORY DATA: Table 115 Off-trade Sales of RTD Tea by Category: Volume 2017-2022; Table 116 Off-trade Sales of RTD Tea by Category: Value 2017-2022; Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022; Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022; Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022; Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022; Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022; Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022; Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027; Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027; Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027; Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increase in volume sales, despite price rises
No change in status quo in 2022
RTD coffee growth driven by younger generation
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
As awareness of lactose intolerance rises, RTD coffee with plant-based milk is likely to gain popularity
Premiumisation of coffee filters into RTD coffee
CATEGORY DATA: Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022; Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022; Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022; Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022; Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022; Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022; Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022; Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022; Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027; Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027; Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027; Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027