Market Research Logo

Soft Drinks in Croatia

Soft Drinks in Croatia

Soft drinks posted its third consecutive year of positive retail current value growth in 2017. Improving disposable household income levels prompted an increase in demand, while increasing prices contributed to value sales growth, driven by premiumisation. However, there was also some bad news. Croatian soft drinks companies suddenly started giving up on their soft drinks operations. Leading player Jamnica dd’s sold its juice products portfolio to another Croatian company, Stanic Beverages doo,...

Euromonitor International's Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN CROATIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
in A Growing Market, Domestic Players Start Losing Control
Bottled Water Still the Largest Category
Not Even the Leader Is Safe
Dual Nature of New Product Developments in 2017
Slow But Steady Growth Ahead for Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Traditional Habits Keep Carbonated Water Ahead of Still Water
Competition From Tap Water
Most Water Sources Foreign Owned
Competitive Landscape
Through Acquisitions, Kofola Gets To Second Spot in the Rankings
the Few New Product Launches Show Limited Imagination
Jamnica Dd Leader in Every Possible Way
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Significant Proportion of Carbonates Sold Through Promotions
Economy Carbonates Thrive
Sugar Content A Challenge, But Also A Possibility
Competitive Landscape
Leader Streamlines Its Product Portfolio
the Return of Dalmacijavino
Kofola Shoots for Second Place
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Powder Concentrates Catch Is Up With Liquid Concentrates in Retail Value Terms
Price May Not Be Enough To Guarantee Sales
High Per Capita Consumption Leaves Little Room for Growth
Competitive Landscape
New Product Imminent?
Liquid Concentrates Lacks Innovation
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Juice Can Count on Stable Consumer Demand
Slowing Volume Sales Offset by Increasing Prices
Not From Concentrate 100% Juice A Trend for the Future
Competitive Landscape
Organic and Locally Grown Brands Appear in Bigger Numbers
Juice Drinks Try To Attract Consumers With A Bounty of Colours
Juicy Brand Builds Its Advantage on Consumer Loyalty
Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Hot Coffee A Strong Part of Croatian Culture
Coffee-to-go the New Nemesis
No News Observed Over the Review Period
Competitive Landscape
the Chasm Between Domestic and Foreign Brands Still Exists
Only Three Significant Global Competitors
No New Players Expected
Category Data
Table 90 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 91 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Headlines
Prospects
No News Recorded in Rtd Tea
Heavy Competition From Home-made Iced Tea
Forecast Sales Growth To Stabilise
Competitive Landscape
Carbonated Rtd Tea Unsuccessful in Croatia
Competitive Landscape Consolidated and Unlikely To Change
Jana Ice Tea Affected by Agrokor's Problems
Category Data
Table 100 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 101 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Subject of A Turbulent Discussion
Energy Drinks Used Mostly As Mixers
Currently on Trend, But for How Long?
Competitive Landscape
Five Players Dominate
Red Bull the Undisputed Leader
the Age of New Players Possibly Over
Category Data
Table 112 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 113 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 114 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 115 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 116 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 120 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 121 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 122 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Croatians Mostly Unimpressed by Sports Drinks
Strong Competition From Other Categories
Isotonic Drinks Prevail But Functional Products Try To Break Through
Competitive Landscape
Vindija Dd Leads in Retail Volume Terms
But Coca-Cola Beverages Hrvatska Doo Remains the Leader in Retail Value Terms
Tectonic Movements in Multipower
Category Data
Table 124 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 125 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 126 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 127 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 132 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 133 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 134 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report