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Soft Drinks in Cameroon

Soft Drinks in Cameroon

As Cameroon continues to be impacted by poor infrastructure, most notably a lack of electricity supply and potable water, consumers have little choice but to turn to bottled water for their drinking water. Indeed, with rising disposable incomes and an increasing number of players within the bottled water category, the price of mineral water remained relatively stable, thus making such a basic need accessible to a larger consumer base which previously could not afford it. Consequently, bottled wa...

Euromonitor International's Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN CAMEROON
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Key Structural Challenges, Coupled With Increasing Purchasing Power, Boost Growth of Bottled Water
Urbanisation, Promotion and Population Growth Support Soft Drinks
Domestic Players Lead Soft Drinks in 2017
Format Sizes and Packaging Type Drive New Product Development Within Soft Drinks
Strong Growth Is Anticipated Within Soft Drinks Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water To See Robust Growth Over the Forecast Period
As Competition Leads To Stable Prices, Bottled Water Is Increasingly Accessible To A Wider Consumer Base
New Brands Anticipated As Demand for Potable Water Continues To Grow
Competitive Landscape
Source Du Pays Acquires Nabo Beverages Co (nabco), Thus Overtaking Société Des Eaux Minerales Du Cameroun As the Leader
Bottled Water Is Characterised by Aggressive Marketing Activities and Price Competition
Société Des Eaux Minerales Du Cameroun Introduces A New Brand
Category Data
Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Carbonates To Record Steady Growth Over the Forecast Period
Healthier Consumer Habits Likely To Pose A Threat To Carbonates
Additional Brands and Products Expected To Enter the Category
Competitive Landscape
Société Anonyme Des Brasseries Du Cameroun Maintains Its Lead Within Carbonates
Domestic Players Outperform International Players
Source Du Pays Introduces Its Carbonates Drinks in the Can Format
Category Data
Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Headlines
Prospects
Concentrates To Record Steady Growth
Although Powder Concentrates' Value Share Remains Negligible, Its Competitive Price Will Be A Key Driver in the Category's Success
Additional Brands Are Expected To Enter, With Three Flavours Dominating the Market
Competitive Landscape
Société Anonyme Des Brasseries Du Cameroun Leads Concentrates
Concentrates Faces Stiff Competition From Carbonates As A Result of Its Lower Entry Pricing Point
Liquid Concentrates Remains the Only Notable Product Type Within Concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 55 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 64 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 65 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Juice To Record Steady Growth Over the Forecast Period
Juice With Healthier Positioning Expected To Perform Well
Additional Brands With Favourable Positioning Anticipated To Enter the Category
Competitive Landscape
Société De Fabrication Des Vins Du Cameroun Maintains Its Lead Within Juice
A Low Pricing Strategy Enables Soticam To Hold the Leading Position in Retail Volume Terms
Juice Remains Consolidated With A Limited Number of Players
Category Data
Table 68 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 69 Off-trade Sales of Juice by Category: Value 2012-2017
Table 70 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 71 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 75 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 76 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 78 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 79 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Rtd Tea To Record Positive Off-trade Value and Volume Growth
A More Health-conscious Consumer Base To Drive Demand for Low-calorie Or Sugar Free Products
International Brands To Continue To Lead Rtd Tea and Raise Awareness
Competitive Landscape
Unilever Leads Rtd Tea
A Lack of Consumer Awareness To Benefit More Established Categories Such As Carbonates and Juice
Category Data
Table 80 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 81 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 82 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 88 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 89 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 90 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks To Record Positive Growth Over the Forecast Period As Awareness Grows
Rapid Lifestyles To Support Growth
New Brands To Enter Energy Drinks Over the Forecast Period.
Competitive Landscape
Dis Maintains Its Lead
International Brands Lead Energy Drinks Despite the Presence of A Few Domestic Companies
Growth Supported by Consumers With Busy Lifestyles and Who Carry Out Physically Demanding Activities
Category Data
Table 92 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 93 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Prospects
Little Awareness of Sports Drinks

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