Soft drinks in Austria recorded moderate off-trade volume and current value gains in 2016 and thus, following an unusually strong performance the previous year, returned to the growth pattern established over the review period. The main drivers of growth in volume terms were sports and energy drinks, RTD coffee and, to a lesser extent, bottled water. In contrast, carbonates and juice, after a brief upturn in 2015, returned to stagnation and a decline, respectively, in off-trade volume terms, wit...
Euromonitor International's Soft Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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