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Soft Drinks in the US

Soft Drinks in the US

US soft drinks consumers increasingly consider value and premiumisation to go hand in hand, while they also seek healthy beverages that they can consume without guilt. The standout beverages of 2018 excelled not only by providing features such as functionality and flavouring that separated them from their competitors but also because they communicated this effectively to their customers who increasingly used online tools to educate themselves about the purchases they were considering. The desire...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SOFT DRINKS IN THE US
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Value, Health and Premiumisation Guide Soft Drinks in 2018
Americans Require More From Their Beverages
Major Players Achieve Mixed Results Across Categories
Origin and Adventurous Ingredients Are Popular in 2018
Discrepancies Expected To Intensify
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in the US
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Leads Off-trade Volume Sales of Soft Drinks
Flavoured Bottled Water Matures
Bulk Water Is Limited But Dependable
Competitive Landscape
Private Label Soars
Cott Corp Focuses on Delivery
Premium Bottled Water Brands Grow Rapidly
Category Data
Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales See First Decline Since 2013
Ginger Ale Continues Its Ascension
Category Crossover and New Flavours Observed in New Product Development
Competitive Landscape
Further Volume Decline for Pepsi and Coca-Cola
Private Label Suffers From Soda Decline
Category Data
Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Organic Products Are Not A Pull for Concentrates
Reduced Sugar Concentrates Declines
Health Concerns Drive Sales of Powder Concentrates Down
Competitive Landscape
Pepsi Invests in Sodastream
Kraft Heinz Co Dominates Powder Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Cold-pressed Juices Thrive in the On-trade and the Off-trade
Functionality Helps Some Brands Avoid Decline
Quality Wins Over Quantity
Competitive Landscape
Coca-Cola Sees Stalwart Brand Falter
Dr Pepper Snapple Sees Success in Declining Juice Drinks (up To 24% Juice)
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 88 Off-trade Sales of Juice by Category: Value 2013-2018
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Cold Brew Sales Keep Buzzing Along
Indulgent Rtd Coffee Grows at A Time of Anti-sugar Sentiment
Functional Coffee Returns To Growth
Competitive Landscape
Starbucks and PepsiCo Defend Their Spot at Number One
Coca-Cola Gains Major Ground
Keurig Dr Pepper Enters the Scene
Category Data
Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 103 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Kombucha Sales Continue To Sparkle
Health Trends Are A Double-edged Sword for Rtd Tea
Premiumisation Drives Still Rtd Tea's Growth
Competitive Landscape
PepsiCo and Unilever Remain in the Top Spot
Coca-Cola Surges Ahead of A Slumping Arizona
Gt's Leads A Fragmenting Kombucha Segment
Category Data
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
A Changing, Healthier Demographic Slows Growth in Energy Drinks
Energy Drinks Begin To Evolve in Terms of Ingredients and Function
Public Health Concern Grows
Competitive Landscape
Smaller Brands Are Fresh and Innovative
Growth Trends Among Smaller Brands Could Lead To Change
Red Bull and Rockstar Lose Shares To Monster and New Brands
Category Data
Table 127 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 128 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sports Drinks Consumption Is Expected To Continue Declining
Reduced Sugar Sports Drinks Falter As Artificial Sugar Apprehension Rises
A Shift Towards Natural and Healthy Is Seen
Competitive Landscape
G Zero Faces Uphill Battle To Establish Growth in Reduced Sugar Sports Drinks
Coca-Cola Acquires A Minority Ownership Stake in Body Armor
Convergence With the Energy Drinks Industry Has Potential
Category Data
Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects

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