Sodimac SA in Retailing (Chile)
Sodimac has implemented a successful segmentation strategy based on various types of retail formats and on offering a variety of complementary services. These formats are: home improvement, which targets families and the general public; maintenance and home repairs, which targets small building contractors; and construction, which targets large construction companies. One of the main projects of the company is entitled “Mejorando la Casa” (Improving the Home), which is an ongoing effort to raise...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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