Societatea Nationala Plafar SA in Hot Drinks (Romania)
Over the forecast period, state-owned Societatea Nationala Plafar will attempt to strengthen its competitive position in tea by developing new health-orientated fruit/herbal tea products, while also working to improve distribution and marketing support for its established ranges. Together with the recent improvement in its financial health, such activities should help to make the company a more viable candidate for privatisation. In fact, Plafar has returned to its roots to once again become a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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