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Société International de Diffusion du Jouet SA in Toys and Games (France)

Société International de Diffusion du Jouet SA in Toys and Games (France)

SIDJ aims to further expand its number of stores in France and outer territories via franchising. The target is to have 15-20 more franchisees over 2016-2017. At store concept level, a greater focus will be set on improving indoor theatricalisation and a change of logo in order to renew its image. The company will also continue to implement drive-in services to a greater number of its franchised stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Toys and Games market;
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SOCIÉTÉ INTERNATIONAL DE DIFFUSION DU JOUET SA IN TOYS AND GAMES (FRANCE)
Euromonitor International
September 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Société International de Diffusion du Jouet SA (SIDJ): Key Facts
Summary 2 Société International de Diffusion du Jouet SA (SIDJ): Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Société International de Diffusion du Jouet SA (SIDJ): Private Label Portfolio
Competitive Positioning
Summary 4 Summary Société International de Diffusion du Jouet SA (SIDJ): Competitive Position 2015

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