Société Anonyme des Eaux Minérales d'Evian (SAEME) in Soft Drinks (France)
Société Anonyme des Eaux Minérales d’Evian (SAEME) has to face many challenges in the short term. First, it has to better tackle the upsurge of Neptune and its road-roller brand Cristaline, which was both the cheapest and most popular brand in bottled water in France in 2015. The company is expected to continue to invest strongly in advertising, in particular to promote its Evian brand. Then, rather than fighting on price, SAEME should continue to favour added-value and small innovative formats...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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