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Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)

Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)

During 2014 Smurfit Kappa continued to invest in new product launches, to remain at the forefront of packaging innovation and consumer trends. In light of the increasing preference among consumers in Italy and elsewhere for non-glass wine containers, Smurfit launched a new 3-litre aluminium pouch container called “Pouch-Up”. Thanks to the Vitop Original tap on the front, this is a more upmarket alternative to the more traditional bag-in-box paper container.

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Euromonitor International
September 2016
Strategic Direction
Key Facts
Summary 1 Smurfit Kappa Holdings Italia Spa: Key Facts
Summary 2 Major End-use Categories for Smurfit Kappa Holdings Italia Spa by Pack Type: 2015
Competitive Positioning

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