Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)
During 2014 Smurfit Kappa continued to invest in new product launches, to remain at the forefront of packaging innovation and consumer trends. In light of the increasing preference among consumers in Italy and elsewhere for non-glass wine containers, Smurfit launched a new 3-litre aluminium pouch container called “Pouch-Up”. Thanks to the Vitop Original tap on the front, this is a more upmarket alternative to the more traditional bag-in-box paper container.
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