Smurfit Kappa Benelux BV in Packaging Industry (Netherlands)
Smurfit Kappa Benelux will continue its 2014-2016 strategy at the start of the forecast period. The company has identified three key areas of concern for its customers: achieving sales growth, optimising costs and mitigating risks and will focus on addressing these concerns. The company will also continue to focus on offering clients maximum on-shelf visibility, while recognising that the rise of private label and discounters is making cost an increasingly significant factor.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
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